Comments on: Behind the Curtain of Old Spice’s Viral Video Mega Hit

By: The Rocket Blog » Blog Archive Is Your Marketing Inbound or Outbound? Rocket Pop Media Compares

Thu, 10 Nov 2011 22:29:41 +0000

[...] good study in the value of viral video is the crazy success of the Old Spice: Manly Campaign. After the success of the commercials featuring the Old Spice Guy doing manly things, [...]

By: Project 1- Finding a Social Media Success « Social Media Ramblings

Project 1- Finding a Social Media Success « Social Media Ramblings — Thu, 27 Oct 2011 20:21:56 +0000

[...] Digital Strategist Dean McBeth was asked if this campaign was considered a social media success his reply was, [...]

By: Getting Started with Facebook Ads | ISSMM

Getting Started with Facebook Ads | ISSMM — Thu, 08 Sep 2011 02:28:53 +0000

[...] a specific age range are beneficial. Old Spice has stated that the intent of their campaign was to increase sales with a younger demographic, and the age range has been adjusted accordingly. If the intent of the ad was to simply have a user [...]

By: Jonathan-Kidder

Jonathan-Kidder — Fri, 23 Jul 2010 18:02:48 +0000

Great job! I love this campaign!

By: TyDowning

TyDowning — Fri, 23 Jul 2010 07:14:50 +0000

Great summary Jason. Anytime you can generate 35 million video views in just seven
days, you are doing something incredible. I think it's refreshing to see a brand "Listen" to it's consumers, and engage them. The return is they created thousands of "advocates" to infuse this campaign...brilliant!
Also, has "Old Spice Guy" followed up on giving you an interview?? http://www.youtube.com/watch?v=16QayksWEJo

By: John Hondroulis

John Hondroulis — Fri, 23 Jul 2010 04:57:47 +0000

Thanks. Not just purse strings, but the imagination strings too.

By: sofresh

sofresh — Fri, 23 Jul 2010 01:33:19 +0000

I like that John, “thanks for making our lives easier”. I hope campaigns
like this will loosen the brand purse strings a little when social media
gets mentioned in meetings.

By: Eric Baldwin

Eric Baldwin — Thu, 22 Jul 2010 05:26:51 +0000

Damn, that is one sexy robot guy!

By: Jessica Murray

Jessica Murray — Thu, 22 Jul 2010 04:38:50 +0000

Really excellent interview Jason!

By: Rob Stevens

Rob Stevens — Thu, 22 Jul 2010 03:24:01 +0000

What you guys proved more than anything is that it's meticulous planning, flawless execution, and a deep UNDERSTANDING OF THE CONSUMER that made this work. It wasn't some sort of social networking “expertise”, or technology voodoo that made it work. It was good old fashioned MARKETING working in current marketing channels.

Bravo!