2014 Marketing Statistics Every CMO Should Know [Infographic]

by Nick Cicero on Jan 29, 2014

Whether you’re a community manager trying to sell in a new campaign idea, or a CMO continuing to expand your resources, the following infographic from WebDAM Solutions lists 20 (though I count 19)  marketing statistics that can help support new marketing campaigns and strategies.

The full graphic is below, but here are a few of the highlights:

  • Nearly 25% of the ad market will be internet advertising by 2015
  • 78% of CMOs think custom content is the future of marketing
  • 67% of B2B Marketers think Event Marketing is the most effective strategy
  • Nearly 50% of companies have content marketing strategies

20-Captivating-Marketing-Statistics-2014

 

In case you need a 20th statistic, here’s a bonus from last week: Over 36 percent of all brand Tweets contain links. Read more.

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Post Author

Nick Cicero is the Director of Client Strategy at Expion, Editor for Social Fresh, and a Marketing Consultant with experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing trumpet,...

  • http://casualconsultant.com/ Bobbi Dust

    Awesome infographic, Nick! The stats for social media are awesome.

  • http://thetopproducergroup.com/ Carol Mazur

    Nick, thanks for the marketing infographic. Interesting numbers regarding testimonials and video!