5 Easy Fixes to Make Your Blog More Shareable

by Jill Carlson on May 30, 2012

It happens every morning.

I skim an article, find a shareable quote, like the content and post it with my social media management tool of choice.

I’d prefer to cite both the author and the source, but alas! The author’s name is a hyperlink to posts written by him or her, and I’d prefer not to open another tab to search for his or her Twitter handle.

I cite the source, post the content and move on to the next article.

Like many community managers, I post on average around 20 pieces of content for an audience just north of 10,000. Community managers like me are poring over hundreds of articles and choosing a fraction of those to share.

If you run a blog, these five simple changes will increase the probability your article will make my daily list.

1. Make Giving Credit As Easy As Possible

Include the author’s twitter handle (not a button with just the word “Follow” or “Tweet this”, but the actual @handle) near the byline.

It can be placed at the top of the post, like Social Fresh does, or at the bottom of the article, as it is on Convince and Convert. This should not replace social sharing buttons, but it will save community managers one extra step, times 20.

This also gives bloggers a lift in Twitter followers, increasing their audience (which is good for your blog) and making them feel like they have an impact. It is a positive feedback loop for the people who build your important content.

2. Make Sure Content Can Be Seen

If you embed a chart or infographic, please allow it to be viewed in a large format.

It doesn’t matter how amazing the data visualization is if I can’t read the text.

KISSmetrics does a great job of both making great infographics and allowing you to view (and embed) the enlarged version. Otherwise, how else am I going to see the survey methodology?

You can also use infographic hosting service Visual.ly to embed your infographic, and allow others to easily embed or enlarge these images. Edelman Digital did this recently with their Pinterest Infographic and it works very well.

3. Simplify Pagination

If you’re putting content on multiple pages as a slideshow, please have the “view as one page” option available.

If I’ve already flipped through the slides, I’m going to want to save my audience from having to do the same.

4. Highlight Main Points With Bold Text

If it’s under 140 characters, I’ll probably choose one of these bolded passages to share via Twitter.

But please don’t insert “Tweet this” buttons after particularly pithy sentences. If the content is good enough on its own, I’ll probably find it and share it without prompting.

Using blockquotes is also a great way to callout important elements of your copy.

5. Date Your Posts, Pretty Please

There are some posts that I continue to revisit because they really are Evergreen content. But the majority of posts I share are timely, newsworthy, or just plain entertaining.

You can make it obvious and easy to find, like Beth Kanter or Mark Schaefer, or subtle and small like Jason Falls.

While the industry standard of a posts’ half-life differs depending on who you ask, community managers still want to set the trend or be early adopters. If your post isn’t dated, chances that I’ll share it have decreased dramatically.

Your blog is a critical component of your inbound marketing strategy.

And the “shareability” of your posts is the difference between a really smart blog that gets a trickle of traffic and a really smart blog that gets a flood of traffic. These small changes can make a big difference.

Are there any changes you would like to see to make blog posts more shareable? Post them in the comments!

Social Fresh EAST 2014 is July 16-18 in Orlando. Featured speakers: Spotify, Yahoo, Logitech, Dunkin Donuts, PGA Tour, JetBlue >> Reserve your ticket now.

Post Author

Jill is the Inbound Marketing Manager at Argyle Social. Argyle helps businesses drive results through social media and Jill's job is to find more happy customers. Check out http://argylesocial.com if you want a practical, powerful, and intuitive social media management...

  • http://twitter.com/AbdulRButt Abdul R Butt

    good tips thank you

  • http://www.allpointspr.com/ Jamie

    Now wouldn’t it be nice if all followed these points!?  Thanks, Jill.  Send this to everyone you know, as will I.  :-)

  • Jill Carlson

    Thanks for reading, Jamie! And yes, it would pretty great. :)

  • Jill Carlson

    Thanks, Abdul. Hope it was helpful!

  • http://topdogsocialmedia.com/ Melonie Dodaro

    Wonderful, Jill! I would definitely take note of these tips that you just shared.

  • http://twitter.com/Becckitt Becca Barton

    It would be great if there was an easy way to share the articles on this site.  I looked around, and saw a way to like or tweet the post, but not to share on Facebook.  Did I miss something?

  • http://htto://socialfresh.com sofresh

    The like button will allow you to share the article on Facebook.

  • http://twitter.com/Becckitt Becca Barton

    Awesome, thanks!

  • Kim Larocque

    What plugin is Social Fresh using to show the @handle near the byline?