GE and other brands start asking questions on Jelly

by Nick Cicero on Jan 10, 2014

Jelly, the new visual question and answer mobile app from Twitter co-founder Biz Stone launched this week and has gotten a lot of attention lately from a number of tech publications and industry influencers.

When I first started using the app, which bounces picture-based questions around your social networks, I pretty much felt like it would be a no-brainer for brands to start asking questions on it. Sure enough they have already started experimenting, with General Electric continuing their spirit of early adoption joining Kenneth Cole, Livestrong, and CNBC as some of the first brands on Jelly.

In true GE fashion, they started creating content that speaks directly to their brand almost immediately. Their first photo and question asks: “If you could have a cup of coffee with any scientist (past or present), who would you sit down with?” and comes complete with a cup of joe styled as if it were created by the GE barista.

 

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At the time of publishing, they had received 64 responses so far. Below are a few:

 

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Have you seen any other brands on Jelly? List them in the comments below!

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Post Author

Nick Cicero is the Editor at Social Fresh and a Digital Marketing Consultant. Formerly of Expion and Livefyre, Nick has experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing...

  • AmandahBlackwell

    Another app? Thanks for the sharing the information. But I feel as if I’m on “app” overload. Choosing apps that work for you and your business has become overwhelming, at least it has for me. Too many choices. :)

  • http://mikethoughts.com miketempleton

    It’s certainly a challenge. I think the first question you need to ask yourself is, “What are my customers using?” There’s something to be said about being first to leverage new apps (like GE being written up in this story), but if you’re not a giant brand or corporation with a lot of visibility and awareness already, most people probably wouldn’t notice you being you.

  • http://mikethoughts.com miketempleton

    It’ll be interesting to see what kind of staying power Jelly can manage. I don’t doubt that the original founders of Twitter (Ev Williams, Biz Stone, Jack Dorsey) are brilliant, but not all of their newer ventures seem to be taking hold.

    It is amazing to see brands like GE coming out of the gates with really relevant content whenever a new tool crops up. It shows that they absolutely understand their brand; it fits right into their innovation strategy.

  • nickcicero

    Agree with you both. I definitely think that you have to judge the value of a platform like Jelly for your brand on a case by case basis. Considering that this is a pretty noteworthy “techy” startup, there are a lot of people in GE’s target audience that this is perfect opportunity to raise their awareness, aside from continuing their history of early adoption.

  • Eric P. Democko

    Whole Foods is asking questions there