Facebook Testing Pages Feed as Separate News Feed
Facebook is rolling out a “Pages Feed” as a separate news stream for users.
This would allow a user to see all pages they “like” in one separate stream, though pages they’ve marked as “show in newsfeed” would still appear in their regular news feed.
Though it’s slowly being rolled out to all users (and will appear as a bookmark on the left side of the home page), your page feed can be accessed directly here.
I’ve also posted a screenshot below of what it looks like.
Why this is important
Facebook is definitely covering itself from the backlash since the algorithm tweak with this and the notifications option I wrote about earlier this week.
Your fans can be instructed to visit the page feed to “never miss an update” though the feed will obviously contain ALL of their likes, not just yours. This essentially is just a page version of the “lists” function that already doesn’t seem to be as widely used as it could be on Facebook.
In terms of what it means in the immediate future for brands though, it’s another way to instruct fans to check on your updates. Until Facebook allows you to set default lists (i.e. when you login the list you see on your newsfeed is one YOU chose) this probably won’t have a tremendous impact.
It could help bump reach as fans will check the list to see updates, but social context is what drives engagement on Facebook. The pages on their own without the social context of your friend’s interactions (my friend shared X’s photo, commented on Y, etc) are simply going to be more of a straight content feed.
It will be interesting to see how this develops into something else, if at all. It mostly appears to be a series of quick fixes to show brands that they’re not “hiding” their content per say, but rather grouping it in a way that leaves it to the user to make the effort in seeing the updates.
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