Facebook testing tons of new targeting options for organic page content

by Jason Keath on Jul 31, 2012

Facebook PagesFacebook has been consistently improving their post publisher. This year alone they have added promoted posts and scheduled posts as options for organic Facebook content.

Now Facebook is testing a few more bells and whistles.

Facebook page admins can currently target posts according to geography and language. These tools are especially useful for pages maintaining unique content calendars in different countries.

Now Facebook is testing several new targeting options for organic posts. Here is the full list that some page admins are seeing:

  • age new
  • gender new
  • interested in new
  • relationship status new
  • language
  • education new
  • workplace new
  • location (country, state, city)

Facebook new page post targeting options

You will also notice that when you select your targeting criteria, the new publisher shows you the number of fans that post will be targeted to.

This new feature, if rolled out to all Page admins, will be extremely useful and allow the Promoted Post feature to be even more powerful. Now that Facebook has an easy way for pages to pay to promote posts, they are improving the value of that specific ad product immensely.

Here is the specific announcement one Facebook page admin received from a Facebook rep:

“Today, we will start rolling out an enhanced version of Page Post Targeting to a small percentage of Page Admins. Over the next few weeks, this will become available to all pages.

With this new feature, Pages can now target their posts to certain fans in the news feed who meet specific criteria such as age, gender, location, language, etc. All content will still remain on the Page since this is the only way to allow friends of engaged fans who don’t meet the targeting criteria to see viral stories (i.e. David likes a post.. )”

 

 

 

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CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...

  • http://twitter.com/rachellehoude Rachelle H. Simard

    Anyone have details on how/why this selective rollout seems to have removed the current targeting features from multiple pages? My group of community managers as well as my own staff (who manage multiple language and country pages) NEED this function. (My staff is okay as we use Buddy Media, so we can still bypass for certain client pages). 

    Any ideas, thoughts?

  • http://socialfreshacademy.com/ Jason Keath

    Thanks for letting us know Rachelle. Can you be more specific? Your pages cannot target according to country or language when logged in as the page? 

    A screen shot would be most helpful to understand what you are seeing. 

  • Marc-André Hallé

    It seems that the old targeting options (language, location) have already disappeared from Facebook pages, but the new targeting options are not yet available. This creates a huge issue for community managers like myself who post in two or more languages on a single page on a daily basis.

    Can anyone help me with this?I’ve included a screen shot of what we see as of right now when making a post.