The 2012 Facebook Advertising Report

by Jason Keath on Apr 04, 2012

Facebook advertising is often the largest part of many social media marketing budgets.

And yet, the education available on the topic is lacking.

There are lots of marketers out there testing what works and what doesn’t, but very few are putting together strong research efforts to find industry best practices.

Facebook Ad Research

Today we want to take our first step to help change that. In February 2012, Social Fresh distributed our 2012 Facebook Advertising Survey.

Thanks to Social Fresh readers and our research partners – Buddy Media, Convince & Convert, Likeable Media, Webtrends, and BlitzLocal – 347 Facebook advertisers completed the survey.

From that data, we created this 2012 Facebook Advertising Report. Our goal is to start to understand how Facebook advertisers use the platform for marketing and where their challenges are. This will help us start to create better Facebook advertising educational content.

The infographic below highlights just a handful of the unique stats and charts we covered in the full 30 page report, which you can download for free here.

Download FULL Report


Facebook Advertising Infographic

Download FULL Report

The 2012 Facebook Advertising Report

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Post Author

CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...

  • Joe Stubblebine

    Jason, nice work on the report and infographic, the commentary by the thought leaders under each chart in the report was very valuable!

  • http://www.facebook.com/profile.php?id=578035478 Joe Ciarallo

    Jason, Buddy Media was and is happy to partner with you on this. We need more data like this in the marketplace. Nice work! 

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  • http://www.socialcolleague.com/ JPMiddleton

    Echo those thoughts, great data and a great infographic. Thanks folks.

  • Sarabaker

    Tried 3 times to download the FB report… confirmation is not showing up in my inbox… any suggestions?

  • http://guymanningham.com/ Guy Manningham

    That’s interesting the majority of ads run between 1 and 14 days. I guess it’s good to refresh the ad so as not to show it to people who have already seen it. http://guymanningham.com