Identifying and Measuring Influencers in Social Marketing


The most powerful brand messages today come not from brands themselves, but from consumers with loud online voices who have the ability to reach broad audiences and the power to drive action. We call these voices "influencers." Download this guide, co-written by Klout, to learn how to identify, engage and measure the impact of partnering with influencers.

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Post Author

Nick Cicero is the Editor at Social Fresh and a Digital Marketing Consultant. Formerly of Expion and Livefyre, Nick has experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing...