Rosie Siman is an internet enthusiast, cultural curator & a Social Strategist at 360i. Want more thinking from her? You should sign up for her Tuesday Ten (a weekly email with links you should be paying attention to.) She comes from the world of entertainment branding and has worked with iconic people & brands such as Jay-Z, Motorola, Pampers, Samsung, Target, Wrigley and Altoids. Rosie believes that brands can create and curate culture, and connect to people in ways that create value for both – and is passionate about helping them do just that!
Two weeks ago I was enjoying the sights and sounds of Sydney - Well, the sights and sounds of Circus 2012, at least. Circus is a Festival of Commercial Creativity put on by The Communications Council...
Working in the digital world, it's hard to miss seeing the SOPA drama. Tweets, blog posts, news articles, petitions... It's everywhere. But the articles about SOPA are pretty jargon-heavy, even for geeks. And for those outside...
Scavenger hunts are, by no means, new. In fact, if you're like me, you probably remember participating in scavenger hunts throughout school - or maybe even as a team building exercise. But with the introduction of...
It's been a few months and yet advertisers and consumers alike are still talking about how Old Spice took social media by storm. Since the conclusion of the campaign, we've seen parodies and copy cat failures,...
