Nate Riggs is a leading content marketing strategist and community manager, who leads the social business division at The Karcher Group. For the past 10 years, he has advised organizations like Bob Evans Farms, Scotts Miracle-Gro, Bayer Animal Health, Imgur.com, Ohio University and many others on how to leverage brand story-telling and conversational marketing across the web to effectively reach consumers and retain their attention. He’s internationally read blogger at nateiggs.com, a regular conference speaker, a proud dad and husband. You can find him on tweeting as @nateriggs
Facebook community managers have seen multiple changes to how we measure the success of our brand efforts inside of the world's largest network. Just when we get used to one version of metrics, it seems that...
Originally published as part of an ongoing seriers on nateriggs.com on how community managers and page admins will need to adapt to the new Facebook Timeline. A popular strategy used by Facebook Page marketers and community managers to...
Historically, social marketers have widely accepted that once-per-day posting on Facebook was the right frequency of distribution to use to engage their Facebook fans. A recent study conducted by bit.ly makes us think twice about this assumption, finding...
