Michael Brito is the Vice President of Social Media for Edelman Digital. He is currently working on a social business book, “Smart Business, Social Business: A Playbook for Social Media in the Organization” set to be released in July 2011.
Originally published at Social Business News by Adi Gaskell Despite internal social networks gaining in popularity, few of them can be regarded as successes. That is at least the finding of a new report by Information Week. ...
Many organizations today spend a lot of time, resources and financial investment trying to understand the social landscape and engaging externally with customers and prospects. They are hiring community managers, strategists, agencies,...
One of the great things about advocates is that you can completely ignore them and they will still love your brand, buy your products and tell others about it. Imagine what would happen if you...
