As the Social Evangelist, Justin Kistner is the public face for Webtrends’ social initiatives as well as a member of the social analytics development team. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy. In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.
Social media has been a low-budget marketing practice for over a decade. This is because the practice has been largely based on publishing. Blog posts, tweets, wall posts, and more only cost the salary of the...
Did you know that Facebook's ad network is growing faster than Google's did? It's true. If you compare the first four years of ads sales by Facebook and Google, Facebook did better every year. Look at the...
Facebook wants to extend its services into every corner of the open web. Since the launch of the like button, they have been doing just that. Their most recent addition was the Send button, which makes...
I recently came across Facebook's Scribd account. It contained over a dozen documents filled with interesting information. After sifting through them, I pulled out the following stats that made a compelling case to implement...
For the last two years, social media has been the #1 online activity for US online adults and the fastest growing too. Brands have taken notice and have begun to turn their marketing investments toward...
Earlier this week, Nielsen released their latest report on where U.S. Internet users are spending their time online. Social media dominated all other categories at more than twice the time spent on the next closest...
Social media has been a rats nest of publishing tools. If you're an individual, dealing with the problem is a matter of choosing the channels you like and ignoring the rest. If you're a marketer,...
Facebook just announced that they passed the 500 million user mark this morning. Half a billion is a huge milestone. Sure, it's not the most users for any service in the world. Skype is...
In 2004 I attended PubCon, a search engine optimization (SEO) conference put on by Webmaster World. At one of the first general sessions of the show, a guy held up a small blue pill...
LinkedIn has long been the place where job seekers go to network. People with jobs usually don't go to LinkedIn much. There's not much there to do. So, when people ask me what our strategy is...
