Jason Keath is the founder of Social Fresh, a social media education company. He is a social media consultant, a social media speaker and industry analyst. He also consults with corporations and agencies on building community, performance social, and influencer outreach.
If you are a social media agency, send me a message on Twitter (@jasonkeath) to be added to my ongoing list.
Originally published at SocialCommerceToday.com Omaha Steaks is bucking the trend toward Facebook store abandonment and has opened a store to offer fans access to exclusive merchandise, a move that is considered a no-brainer by company senior vice-president Todd Simon. “I think not...
Yes we are an insurance company. Yes we created an awesome TV show about silicon valley. Beginning in 2010, Hiscox Insurance has used custom branded entertainment to extend their direct advertising and create a true conversation with...
Twitter is continuing to grow and increase its impact beyond Justin Bieber fans and social media marketers. We have known for a while now the the impact of Twitter reaches far beyond the social network itself....
Originally published at Social Commerce Today (edited by Social Fresh) So we know that the principle reason that people interact with businesses and brands on Facebook is to get offers (PDF link). Hertz is hoping Facebook users share their...
Appleton Estate Rum USA, and their agency The Archer Group, Facebook Ads to increase brand awareness and fan engagement by more than 100 percent. This campaign ran from September 6, 2011 to October 7, 2011 and focused on...
Originally published on Social Commerce Today With its emphasis on friend-to-friend sharing, this bodes well for social commerce. For example, when we are uncertain about what to buy, it’s common for us to depend on the...
Originally published at Simply Measured Do you remember what conferences were like before Twitter? It seems that events are now defined by live streams, hashtags, Tweeting, and check-ins. This constant stream of public sharing amplifies events far beyond the people wearing...
Originally published on Social Commerce Today What is the value of a Facebook share and how does it compare to Twitter? Those are questions online event service Eventbrite asked in 2010 and came up with the following numbers:...
We have been testing out one of the first Pinterest services, Pinerly, during their private beta. The service is somewhat limited until Pinterest releases an official API, but they are working around that challenge to offer...
Facebook advertising is often the largest part of many social media marketing budgets. And yet, the education available on the topic is lacking. There are lots of marketers out there testing what works and what doesn't, but...
