Hitting “boost post” is the easy button to drive tons of low cost engagement. It is a cheap high with little value. And I will show you why. Here’s an example– this brand got 5,131 likes, 351 shares,...
Dennis Yu is CEO of BlitzLocal, which does local online advertising.
His team of 40 analysts have run 1,100 Facebook campaigns for global brands over the last four years. He studied finance at Southern Methodist University and economics at the London School of Economics.
3 articles posted
There are two main types of ads on Facebook, premium and marketplace. Marketplace ads are the self service ads that most businesses create on the site. Premium ads are a product that Facebook has to run...
By now you’ve noticed major changes to user profiles and apps on Facebook — and some new terms: timelines auto-published actions But what hasn’t been discussed is the implications to your business and why Facebook tied these two...