Originally published at TheCommunityManager.com Community is not marketing. Community is part of your product. It's part of the User Engagement Cycle. In the cycle, marketing drives users into the cycle. Users connect with your product, then with your...
Originally published on The Community Manager "We need a community! Go o' mystical community manager, and build us a thriving community!" Shut up you. Blindly saying "We need a community!" won't get you very far. There are many...
Originally published on TheCommunityManager.com A lot of business experts will tell your company to "engage" people and "build community", but what does that actually mean? It's important, when hearing advice like this to ask "why?" and "to...
Originally published at The Community Manager How do you first get started building a community? It’s probably the most common question I hear. Communities are awesome, right? Every company wants one! But where do you start? Having built a...
Originally published at TheCommunityManager.com When users are awesome, you should reward them right? Ehhhh.... maybe. Rewarding your users can end up being a bad thing. Why Bad? We'll start with an example. Say you have a message board, and there's one...
Originally published at TheCommunityManager.com A very important distinction for a community builder (or someone looking to hire one) to make is whether they're focused on building internal communities or external communities. The way I see it, you...
I have won the UK lottery so many times now, you would think I could buy the country of Nigeria and get them to stop informing me of my winnings. The email spam industry is of course...
So your product is built, your site is set up, and you're ready to let the world know about it. The next step used to be pretty straightforward. Write a press release, and pump it out...
Q&A websites have slowly evolved to become a major resource on the web today. I assure you it's no fad, the "answers" trend is here to stay. In fact, it could even be the future...
There is a quiet trend in social media that has been growing very rapidly lately. And no we are not talking about Justin Bieber. It hasn't stirred up too much buzz; certainly not quite as much...
