David King is a Wikipedia specialist focused on helping those with a conflict of interest improve Wikipedia in an ethical, transparent engagement. David is a regular speaker, workshop leader and educator on the importance of Wikipedia and ethical best practices. He also blogs and provides various data points, briefs, slideshares, and other tools on EthicalWiki.com.
Think about it. Wikipedia articles on a company get more views, shares and syndication than any company fact sheet. Wikipedia articles on executives are read more than their official bios and product pieces often see more consumer...
It is with the utmost civility and an assumption that both parties are making a good faith effort to serve the public good that I'm writing this open letter asking the Institute of Public Relations...
We should all take a moment to marvel at Wikipedia. People of every age, gender, ethnicity, social-economic class and political affiliation are stripped down to anonymous usernames - the ultimate level playing field. Behavior, compliance with the...
I recently reported on a new initiative called Corporate Representatives for Ethical Wikipedia Engagement (CREWE), a group of PR professionals trying to sort out a better arrangement with Wikipedia. And I've been trying to figure out...
If you haven't read about the CNN story on Newt Gringrich's communications director Joe DeSantis polishing Wikipedia entries, go take a look (but don't believe anything you read). As one user on Wikipedia stated "CNN's understanding...
The last few days have been eventful for a niche community of Wikipedia editors. A Wikipedian for hire (like me) removed negative commentary about his client on Wikipedia under the guise of enforcing policy, rallied...
Being a Wikipedia consultant is like being a political ambassador between two countries with often competing interests. Finding the areas where a company's interests are aligned with Wikipedia's is key to peaceful collaborations. But what does the...
Over the last couple days the UK media has been covering the actions of Bell Pottinger, a PR firm that was busted by blogger Tim Ireland for editing over 100 Wikipedia entries from an estimated...
Wikipedia's About page says articles are written by anonymous internet volunteers "without pay". Yet salaried marketers with the right policies, guidance and expertise can fill a crucial content gap for Wikipedia. Consider some data about Wikipedia Wikipedia is...
How many marketing organizations have really established a methodology to prioritize social media channels like Facebook, Twitter, or blogging? Hype inspires excitement, inflated expectations, and - unfortunately - guides our hand. But shouldn't we be prioritizing resources based on ROI, customer...
