Wikipedia marketing is hard. Offering content to Wikipedia's editorial community is different than traditional content marketing. The content is rule-bound. The editors are thorough. And these editors have to produce neutral content about the company, rather than...
Qorvis recently joined the ranks of PR firms like Bell Pottinger, Portland Communications and Finsbury that stand accused of manipulating Wikipedia entries for their clients. Something that stood out from the summary at The Daily Dot...
Ethical Wikipedia engagement is similar to traditional public relations with journalists. Just as a PR firm would with media, EthicalWiki offers contributed content, resources, discussion and factual corrections to Wikipedians. As it is with media,...
PR and marketing firms are stuck between a rock and a hard place. Edit Wikipedia on behalf of your client and risk breaking the law or joining a long history of publicly humiliated organizations. Tell the client...
This blog post does not constitute legal advice Wikipedia's openly editable model and a history of misbehavior on the site creates radical attitudes from marketing professionals and the legal departments that support them. As a Wikipedia consultant, companies...
Many Wikipedians have strong opinions about language. We strive to use neutral language, but are choked by the impossibility of the task. "Claimed" implies doubt, "stated" implies officiousness, "said" implies the message was spoken. Neutrality is an...
The biggest reason marketing and Wikipedia's editorial community often find the relationship contentious is because companies haven't invested the intellectual capital in meeting Wikipedia's content needs. We've made a science out of the most viral tweet,...
Wikipedia articles define our company's brand, heritage, leadership and culture for the internet. They're important. But Wikipedia has thousands of them and about four million articles in all. According to a new study published today, 90 percent...
I bumped into Rick Jellifire on Wikipedia. The one that made headlines in 2007 for accepting an offer to get paid by Microsoft to contribute to Wikipedia. He was upset about the media's depiction of his Wikipedia...
Think about it. Wikipedia articles on a company get more views, shares and syndication than the company fact sheet. The Wikipedia article on your executive get more eyeballs than the company-written bio. Even the Wikipedia articles...
