Driving into work today (April 16, 2012), I was flipping through the radio dial and caught a story on NPR about how Dole Food Company had issued a recall. Apparently, it was a fairly small matter...
Can I ask you a question? After the initial hype surrounding Quora died down, did you stick around? If not, you have been missing out on what I think is one of the best professional networking sites around. Not...
Are you confused about what your social media mission, goals, objectives, strategies and tactics are? If so, you're not alone. For years, many marketers have gnashed their teeth over the definitions and priorities of the various...
In early 2010, Laura Gainor was running her own photography and design business in Charlotte when her husband Brian found out he was being transferred to Milwaukee. They had just three weeks to move. Laura decided...
A few years ago when I started to explore social media, I assumed that my skills as a "communications professional" were all I'd need to succeed. Good writer? Check. Technically savvy? Got it. Willing to...
One of the primary benefits of social media is the ability to drive traffic to your website and blog. That’s great, but what about measuring the results of what people actually click on? If you’re like...
Earlier this year, I was charged with helping several clients find the "influencers" in their respective categories. It turned out to be harder than I expected. Searches on Google, Technorati, Twitter and many other sites led...
As Martha Stewart might say, live tweeting is a good thing. During events, it keeps you on your toes and allows you to come across as knowledgeable and connected. Your tweets can also become a...
Have you ever landed on a website and known right away not to trust its content, just because of how clumsy or antiquated the design was? We all have. On the other hand, have you ever...
UPDATE: Facebook has now (finally) included this feature baked in. View this video on How to use the new Facebook pages for a nice visual guide. Fair warning, none of the solutions below are complete answers to...
