Aaron Strout

Head of location based marketing WCG | dedicated dad/husband | co-author, Location Based Marketing for Dummies | #Movember champion

2 articles posted

  • location-2012

    Location Based Marketing 2012: A Year In Review

    2012 was an interesting year for location-based services (LBS) and the marketing capabilities that come hand in hand with these services. In some ways, it feels like LBS grew up this year. Over this past year, these...

  • location-2012

    Location Based Marketing: 2011 Retrospective

    Originally posted here on 12/29/11. For anyone that follows the location-based services space, there is no doubt that it has been a big year. With several key acquisitions (Whrrl, WHERE and Gowalla), transitions (Facebook), going-out-of-businesses (Bizzy)...