Comments on: Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

By: Bofu2U

Bofu2U — Wed, 11 Jul 2012 15:05:00 +0000

Thanks for naming the Customer Generation tier after me. Much appreciated. <3

By: James Wood

James Wood — Tue, 19 Jun 2012 16:10:00 +0000

We recently gave a presentation arguing that organizations already have a lot of content ready to go, they just need to dig it out and re-purpose it. Important thing to remember when companies are phased by the daunting task of content marketing ow.ly/bGgY5

By: Melonie Dodaro

Melonie Dodaro — Tue, 19 Jun 2012 02:14:00 +0000

Thanks for bringing these all together,
Chad. As in any marketing strategy,
having “the right software, a defined sales funnel and a campaign
structure” will surely help make any marketing campaign a success. Cheers!

By: Chad H. Pollitt

Chad H. Pollitt — Fri, 15 Jun 2012 18:34:00 +0000

Thanks for the great comment Jason. I agree with your take on dynamic content further down the funnel. I just barely mentioned it above in “The Role of Lead Nurturing. . . ” subtitle. The word “on-page” in parenthesis was my way of mentioning dynamic content as a lead nurturing channel.

Glad you like our manifesto, too. I’m working on an update for it that includes much of the above content. Stay tuned. . .

By: Jason Miller

Jason Miller — Fri, 15 Jun 2012 18:19:00 +0000

Hi Chad,

Fantastic explanation of the content marketing funnel. I love how you mentioned both inbound and outbound tactics in the content marketing campaign structure, as I believe it’s essential to include both for an effective overall marketing mix. The only thing I would add in regards to marketing automation is the importance of using dynamic content and taking advantage of the customization it allows to engage your prospects further down the funnel. It can make all the difference in the world if it’s implemented properly.
Jason Miller – Marketo

PS: I’m a big fan of the Content Marketing Manifesto!

By: Chad H. Pollitt

Chad H. Pollitt — Fri, 15 Jun 2012 16:34:00 +0000

Thank you Suneeta. The above represents the strategy I try to craft everyday for our clients while deploying it for our brand. Writing about it is easy, but explaining it to clients is a whole other story :)

By: Suneeta

Suneeta — Fri, 15 Jun 2012 14:19:00 +0000

Thank you for such a great and informative read. I agree that content marketing is not as simple and easier as writing scores of blog post. Content Marketing like any other marketing necessitates employing particular strategies. I appreciate your effort in bring forth such a helpful and detailed post.