What were the best company blogs in 2012?

by Social Fresh on Nov 30, 2012

Blogging for BusinessWe need your help.

Last year we started the Top 10 Corporate Blog awards.

Blogging is one of the more difficult, and yet one of the most rewarding social media tools for brands to master.

When a company decides to commit to a blog, it takes patience, creativity, and persistence. But it pays off as many of last year’s winners can attest.

So how can you help?

The Contest

You: You nominate your favorite business blog (One nomination each!).

To nominate a blog, please include the blog,
company and link in a comment on this
blog post before December 7th at 5pm ET.

Us: Every blog that gets 2 votes will get officially nominated. Each nomination will be reviewed by Social Fresh and judged on:

1. Calls to action
2. Content quality/consistency
3. Community size/engagement

Our judges will  be the final decision makers and decide (based on the same criteria above) our Top Ten Business Blogs of 2012.

Definition: A “corporate blog” will be defined as any blog with more than one author, that represents one company that sells a product or service.

Conflicts: Blogs that have been worked on by any of the judges can be nominated but those judges cannot comment or vote on those specific blogs.

Our Judges

We have teamed up with four industry thought leaders on blogging, marketing and business.

OK, Let’s Recap

Add your nominations in the comments above and help us celebrate some awesome company blogs.

Then share this post to help us get the word out.

Let’s get started.

Social Fresh Tips Newsletter

Our top social marketing tips, tricks, and tactics dropped in your inbox every week!

Post Author

Your secret weapon to social media success. Social Fresh is a social marketing conference that takes place twice a year....

  • http://twitter.com/IrinaKF Irina

    I like to nominate Pagemodo, url: http://www.pagemodo.com/blog

  • aaronstrout

    I gotta say, Jay Bayer’s “Convince and Convert” http://convinceandconvert.com/ is always chock full of good tips and insights. [disclosure, my wife is doing some contract work for Jay but my relationship with Jay and appreciation of his blog predates that by a long shot]

  • Billy Draper

    I’d like to nominate Xcel Energy’s corporate blog, http://blog.xcelenergy.com/

  • http://twitter.com/laurenkgray Lauren K. Gray

    Hubspot has such an insightful blog: http://blog.hubspot.com/

  • Lee

    I am nominating Pinnacle Promotions – http://blog.pinnaclepromotions.com

  • http://twitter.com/JennaL15 Jenna Lebel

    I’d like to nominate Likeable Media’s blog (www.likeable.com/blog).

  • http://twitter.com/lynnellenmcleod Lynn McLeod

    I’ll second that nomination – Jay Bayer’s “Convince and Convert”

  • http://www.facebook.com/kristine.t.champion Kristine Torske Champion

    I nominate CastCoverZ! http://blog.castcoverz.com/ They blog about a wide array of topics that are fun and informative!

  • http://www.convinceandconvert.com/ jaybaer

    Thanks Aaron. Much appreciated. Not sure I’d think of C&C as a corporate blog per se, but high five to you!

  • http://www.convinceandconvert.com/ jaybaer

    Thanks Lynn!

  • Lelia King

    Goodwill’s WOWGoodwill blog – wowgoodwill.com

  • http://socialfreshacademy.com/ Jason Keath

    The best corporate blogs don’t seems like “corporate” blogs.

    ps. Clearly, C&C will need to start off with -5 points since @aaronstrout:disqus has such a clear conflict. =)

  • http://twitter.com/Scottland Lauren Warthan

    I’ll nominate Spredfast’s blog! http://www.spredfast.com/blog/

  • http://thebaochi.com/ Baochi Nguyen

    I nominate RingCentral Connect: http://blog.ringcentral.com/

  • Carolyn Shmunis

    I nominate the RingCentral Business Blog, check it out at : wwww.blog.ringcentral.com

  • http://www.CoreyCreed.com Corey Creed

    Has anyone nominated Social Fresh yet? I hear it’s pretty good. :)

  • http://twitter.com/jtobin Jim Tobin

    I’ll +1 this too. Jay does good work.

  • http://www.CoreyCreed.com Corey Creed

    I’d like to nominate http://searchengineland.com. Danny Sullivan does an incredible job of keeping the search engine industry up to date and accurate. He’s done so for years and appropriately promotes his own search conference reasonably.

  • Ryan

    I nominate Domo for its blog. http://www.domo.com/blog/

  • http://seanclark.com/ Sean Clark

    I nominate Adnams plc http://adnams.co.uk – this corporate turned their whole site into a blog! – disclosure: I am a former employee

  • Michael Soriano

    I nominate RingCentral Connect: http://blog.ringcentral.com/ #phonesystem

  • http://www.facebook.com/hellojustinoh Justin ‘saemo’ Oh

    I nominate my good friends over at PageLever: http://pagelever.com/blog/

    They publish great original content that, while at times can go against the conventional grain, is always full of original insights that are backed up by cogent explanations and factual evidence.

  • http://flavors.me/rab Rab

    I nominate Thoughts on Cloud blog http://thoughtsoncloud.com/

  • http://flavors.me/rab Rab

    I nominate IBM’s Smarter Planet blog http://asmarterplanet.com/ – good cross-section of topics and industries come together. (disclaimer: i work for big blue)

  • http://www.facebook.com/IMBrightGirl Carri Bright

    I’d like to Nominate the SocialSpark blog http://socialspark.com/blog/

  • http://www.cc-chapman.com/ C.C. Chapman

    I nominate GORUCK – http://www.gorucknews.com/

  • http://twitter.com/nickcicero Nick Cicero

    I nominate the Soundcloud blog. Aside from loving music, I love the way they cover audio as a whole in all facets of their community. http://blog.soundcloud.com/

  • http://www.atomicdust.com/ Danielle Hohmeier

    Mosby’s Nursing Suite’s blog – > http://confidenceconnected.com/connect

    Great healthcare, hospital, nursing news.

  • http://twitter.com/Sully Matt Sullivan

    I want to nominate Overit’s new blog (http://overit.com/blog/). It’s newly launched, but under the direction of Lisa Barone, it’s already packing a punch.

  • http://www.atomicdust.com/ Danielle Hohmeier

    Oh, and AMD has an insanely great blog for a CPA firm (or any business for that matter). http://www.amdcpa.com/graymatterblog/

  • Cara

    I nominate Likeable Media’s blog – Likeable Daily! http://likeable.com/blog

  • http://www.facebook.com/kevin.beares Kevin Beares

    I’d like to nominate http://blogs.technet.com/b/serverandtools/, Microsoft’s Server and Tools Blog Network. It is actually a collection and aggregation of well over 100 blogs from Microsoft that cover 5 major areas on their business. It allows user to experience and discover a blog and blogs on related topics from top down or down up. One of the major pains I have had with Microsoft Blogs and Blogs in general from any company is that they are basically digital islands with little to no way to discover other related content from the company. This network brings together the top team and individual blogs in a seemless way and allows for discovery and subscription to some of the best content there is from the company.

  • http://www.facebook.com/kevin.beares Kevin Beares

    I am also very involved in the creation of this blog network, but being a consumer of the content as well, I think this is a best practice that other companies should look at. I will let you decide, I just think it is worth nomination.

  • http://www.ramseymohsen.com/ Ramsey Mohsen

    I nominate the H&R Block Blog: http://blogs.hrblock.com

    (full disclosure: my team does work with this brand, but they do such a great job- i want them to be recognized!!!)

  • http://profiles.google.com/trappermark Mark Traphagen

    I nominate http://windmillnetworking.com/blog/

    Neal Schaffer has put together an all-star cast of pro writers, each of whom contributes monthly about their particular niche of the social media world. (disclosure: I’m one of the writers, but all my co-authors are wonderful!)

  • http://gan.co/ Sarah Jane

    Gnip has the smartest, most relevant insights on social data in the industry today. Great blog

  • Ben Foster

    RingCentral Connect FTW http://blog.ringcentral.com

  • http://twitter.com/DanforthCenter Danforth Center

    I’d like to nominate @DanforthCenter’s blog Roots & Shoots, http://www.danforthcenter.org/wordpress/?page_id=10. The weekly blog is a great resource and compilation of current stories and information about world hunger and malnutrition, food security, climate change, biofuels,
    agriculture, and the environment. The plant science blog helps keep visitors up to date with the Danforth Center’s current operations and areas of
    research.

  • sabrinalocampo

    RingCentral Connect! http://blog.ringcentral.com/

  • emccarthy

    I’d like to nominate the blog Roots & Shoots http://www.danforthcenter.org/wordpress/?page_id=10 . The blog highlights new technology in the plant research industry, the understanding of plant biology and applies new knowledge to help sustain productivity in agriculture. The content of the blog showcase ways plant science will improve the human condition.

  • Joan Brennan

    I nominate Brennan Innovators’ blog entitled “Help for Struggling Readers”. You’ll find GREAT resources, strategies & info for challenged readers with ADHD, dyslexia, autism & MORE! http://helpforstrugglingreaders.blogspot.com/

  • Craig Oda

    Dell is stepping up and and it’s great to see them evolve from a hardware company. http://en.community.dell.com/dell-blogs/dellsolves/b/weblog/default.aspx

  • http://twitter.com/nickcicero Nick Cicero

    Did anyone nominate the Disney Parks Blog? http://disneyparks.disney.go.com/blog/

  • Christine Kerns

    I nominate http://www.e-nor.com/blog. Good stuff! :)

  • Farid Alhadi

    Id like to nominate http://www.e-nor.com/blog/

  • http://twitter.com/ottogrl Michele Weisman

    I’d like to nominate Likeable Media’s blog (www.likeable.com/blog)!

  • http://twitter.com/DavidKyle David Kyle

    your nomination doesn’t count because YOU WORK THERE! Biased much?

  • http://twitter.com/DavidKyle David Kyle

    same goes for you!

  • http://twitter.com/DavidKyle David Kyle

    You work there! Do you social people have any ethics about you?

  • http://twitter.com/DavidKyle David Kyle

    another self-nomination.

  • http://twitter.com/DavidKyle David Kyle

    I nominate the Twilio blog because they are so much better than RingCentral: http://www.twilio.com/blog

  • http://twitter.com/DavidKyle David Kyle

    maybe for print people who have jumped on the digital bandwagon…. which is who they seem to attract.

  • Hannah

    I’d like to nominate http://www.1000heads.com/blog – great social media, as well as other, news from a top word of mouth agency.

  • Hannah
  • http://twitter.com/b_WEST Chris Burdge

    I’d like to nominate Whole Foods. They’ve been blogging for years. The blog is full of valuable info from recipes to product reviews, interviews and contests. http://www.wholefoodsmarket.com/blog/whole-story

  • Denise Elliott

    I’m nominating Tax Break: The TurboTax blog, from Intuit – http://blog.turbotax.intuit.com/

    (Disclosure: I work for Intuit but I’m not on the blog team and I really do think it’s pretty clever in the way that it provides timely tax and financial info for people without being scary or off-putting.)

  • http://thebaochi.com/ Baochi Nguyen

    Is there a rule against nominating one’s own company? If so, my apologies. If not, I stand by my nomination.

  • jerryrosscreative

    I nominate http://www.jasminestarblog.com. While not a social media site at all, this blog by a wedding photographer generates excellent engagement with her followers. She provides personalized, yet relative content based on feedback from her substaincial audience. Plus, it’s just a good read even if one is not in the same industry.

  • http://twitter.com/adamkornblum Adam Kornblum

    Yep! (For the sake of disclosure – I work at social@Ogilvy. Supporting my team!)

  • Sourav Saha

    I would like to nominate the Webaholic Blog called “Blogaholic” : http://www.webaholic.co.in/blog/

  • Liz Hooper

    I would like to nominate http://www.instant.ly/blog. These guys are rocking at case studies, trends, and how tos for mobile research.

  • Kris Padilla

    Nominating RingCentral Connect: http://blog.ringcentral.com/ The Best Ever!!!

  • http://www.inboundandagile.com/ Eric Pratum

    SEOmoz.org/blog is probably my favorite corporate blog.

  • Viktoriya Prokhorenko

    RingCentral Connect: http://blog.ringcentral.com/

  • http://twitter.com/AngieDyeNemeth Angie Dye Nemeth

    I’d like to nominate the “Building Knowledge” blog: http://blog.certainteed.com/. It’s 100 percent original content and they continue to stay true to their mission in serving as a thought leader in the building industry.

  • http://www.facebook.com/edenrudin Eden Rudin

    I know they won last year but in 2012 they have even stepped up their blogging another notch to more awesomeness so I would like to nominate http://blog.hubspot.com/

  • http://socialfreshacademy.com/ Jason Keath

    They have some quality education, probably below your expertise level though.

  • http://socialfreshacademy.com/ Jason Keath

    We allow self nomination. We have three rounds of filtering, it is not like it will affect the results, just gives us a few more options up front, potentially.

  • http://socialfreshacademy.com/ Jason Keath

    Social Fresh is not eligible. But thanks for the nod. = )

  • http://socialfreshacademy.com/ Jason Keath

    No rule against it. No worries.

  • http://socialfreshacademy.com/ Jason Keath

    No rule against self nomination. Don’t worry.

  • http://socialfreshacademy.com/ Jason Keath

    AIMclear is pretty solid. Thanks Jason.

  • http://socialfreshacademy.com/ Jason Keath

    Thanks Lauren!

  • http://socialfreshacademy.com/ Jason Keath

    Thanks for the quality nods Keith.

  • http://socialfreshacademy.com/ Jason Keath

    Ahh, good one.

  • http://twitter.com/nickcicero Nick Cicero

    I also nominate the LiveFyre blog, http://blog.livefyre.com/

  • Johnny Fan (not an employee)

    Johnny Cupcakes is all video and all awesome. They also chime in with little pictures and pieces of culture to keep things positive. Good calls to action, simple layout. Oh, and awesome cupcakes.

    http://www.johnnycupcakes.com/blog

  • Samantha Free

    The Bergdorf blog is pretty awesome. And pretty. :)
    http://blog.bergdorfgoodman.com/

  • Viktoriya Prokhorenko

    RingCentral Connect: http://blog.ringcentral.com/

  • CraigEYaris

    I’d like to nominate Digital Ethos, http://www.digitalethos.org.

  • http://g9ine.tumblr.com/ Chris Giovagnoni

    I nominate the Compassion International blog – http://blog.compassion.com

  • http://heptagrama.com Tedel
  • http://twitter.com/NikisNotes Nicole D’Alonzo

    Richard’s blog on Virgin is entertaining, informative, and on-brand http://www.virgin.com/richard-branson/blog. He really just continues to bring Virgin to life through his personal voice and inspirational content.

  • Marina

    RingCentral Connect: http://blog.ringcentral.com/

  • Guest

    Gaumina is a digital agency in Ireland. The ‘Digital Advice Blog’ can be found here: http://www.gaumina.ie/blog

  • David Clayton

    Gaumina’s ‘Digital Advice Blog’ can be found here: http://www.gaumina.ie/blog
    Gaumina is a digital agency in Ireland

  • Jared Young

    I nominate the public version of Barclacyard Ring’s blog.
    http://barclaycardring.com/t5/Barclaycard-Ring-Public-Blog/bg-p/public-blog

    A unique blog that shares the financials of their product with customers

  • http://www.CoreyCreed.com Corey Creed

    I second the Blueglass nomination. (Almost forgot about them.)

  • http://twitter.com/cabinetmakers Garcia Cabinetmakers

    I nominate Formica Group ( @FormicaGroup ) for having a fantastic corporate blog…one of the best in our industry. Their Share The Love blog http://info.formica.com/blog deserves praise for it’s community involvement (it’s not all about them) and relevant topics.

  • http://twitter.com/mtrottier Meredith Sparrow

    I’d like to nominate Ignite Social Media: http://www.ignitesocialmedia.com/blog/ for its quality, timely content and the way the blog covers a range of social media news and topics. Disclosure: Shameless plug. I am an Ignite employee.

  • Courtney Price
  • http://www.SketchThis.NET/ Eric Schimelpfenig, AKBD
  • http://www.facebook.com/rick.l.armstrong Rick Armstrong

    I’d like to nominate http://info.formica.com/blog/

  • lisapeyton

    Got an international submission from the UK, the business blog for The Rabbit Agency. They just won social media agency of the year in the UK and their blog rocks! http://liesdamnedliesstatistics.com/

  • http://twitter.com/Melissa_Barker Melissa S. Barker

    I nominate Jive Talks, the corporate blog for Jive Software. https://community.jivesoftware.com/community/jivetalks/blog

  • Chris Owen

    Nominating http://www.MOMables.com! Laura Fuentes, CEO of MOMables, helps busy parents make nutritious, yummy and quick school lunches.

  • Annabel Marth

    I have been looking to the Paul Boag’s BoagWorld – Headscape blog and podcast for years to help me speak geek. Great Content. An asset to my marketing skill arsenal.
    http://boagworld.com/blog/

  • Kevin Hunt

    I’ll nominate the new Coca-Coca blog http://www.coca-colablog.com

  • http://twitter.com/deirdrewalsh Deirdre Walsh

    I work for Jive Software and would like to nominate our blog, Jive Talks https://community.jivesoftware.com/community/jivetalks

  • Kevin Hunt

    I’d like to nominate the blog I oversee for General Mills, “A Taste of General Mills” at http://blog.generalmills.com

  • http://nothingbutsocnet.blogspot.com/ Zena Weist

    I agree, Convince and Convert is a fantastic resource.

  • Adam Barker

    I’d like to nominate SmartBear Software’s Blog: http://blog.smartbear.com/software-quality.

  • Evelyn

    I’d like to nominate Aerohive Networks – http://blogs.aerohive.com

  • Oleksandr

    I’d nominate RingCentral Connect: http://blog.ringcentral.com/

  • Sven
  • Gary Brown

    I would like to nominate the Conduit Blog as it’s a great way to stay up-to date
    with all things tech. http://blog.conduit.com/

  • http://nothingbutsocnet.blogspot.com/ Zena Weist

    Going with my old corporate life on this nomination: http://blogs.hrblock.com/ The current H&R Block social media team has really grown this non-sexy topic blog into an interesting, helpful, fun and crowdsourced destination. Nicely done!

  • http://cruisesource.us Rich Tucker

    I would like to nominate http://izea.com/blog/

  • http://www.dentalrelationshipmarketing.com/ Rita Zamora
  • Courtney Gibb

    I nominate ZOG Digital http://blog.zogdigital.com/

  • http://www.facebook.com/ben.austin.89 Ben Austin

    I’d like to 2nd your nomination. Very geeky.

  • http://twitter.com/prashantkaw Prashant Kaw

    Up boats for the SQM blog!

  • Leslie

    I’d like to nominate RingCentral Connect: http://blog.ringcentral.com/

  • Kendal Peiguss

    I quadruple this nomination! They’ve started producing infographics too, which is a big plus for me.

  • Sailorm0on

    RingCentral Connect: http://blog.ringcentral.com/

  • James

    I nominate the MSM DesignZ Blog – http://www.msmdesignzblog.com/

  • Kelsey

    I nominate the MSM DesignZ, Inc. blog – http://msmdesignzblog.com/

  • Kristen Albrecht

    I’d like to nominate Patterson Dental Supplies blog call Off the Cusp, http://www.offthecusp.com/

  • http://www.tylergarner.com/ Tyler Garner

    I would like to nominate Full Sail University for their blog http://www.fullsailblog.com/

  • mandyx2

    I agree. HiveMind should be nominated. http://blogs.aerohive.com/

  • Emily Larimore

    Have you looked at SouthWest Ford’s http://www.truckinwithcharlie.com GREAT BLOG