The 2013 Community Manager Report [INFOGRAPHIC]

by Jason Keath on Jan 28, 2013

Community Manager Appreciation Day 2013We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers.

This year was very interesting. With 3 years of data, we are starting to see some trends, all of which look like good news for social media professionals.

We were also psyched to see our data pool continue to grow larger this year, with over 1,000 surveys completed.

The white paper with a full report on the data we gathered will be published soon, but in honor of Community Manager Appreciation Day, we wanted to published some of the key pieces of data today with our annual infographic.

Without revealing too much of what will be in the full white paper, there were 3 key trend lines that this years report will show.

1. Community Management is becoming a gender equal role

In 2011, 68% of those surveyed in the community manager role were women. Last year, 65% were women. And this year, 61% were women. The trend is clearly pointing to a gender balance within social media. In the white paper we will see if this balance applies to strategy, analysis, and director social media roles as well as taking a look to see if there is a salary disparity between genders.

2. The average salary of community managers continues to increase

The first year we surveyed we got back a salary range of $30k to plenty of folks making 6 figures. That range continues to hold true, even internationally. But the average salary has gone up from $49k to $51k to a larger jump this year (see this year’s salary average below).

3. The average age of community managers continues to increase

The rise in the average salary of community managers might have something to do with their age. Over the last three years, the community managers we surveyed increased in average age from 29 in 2011, to 30 in 2012, to 32 in 2013. If community manager becomes a more senior role it would make sense that pay would increase. But it is too early to say for sure.

Below is the 2013 Community Manager Report infographic. Please share it with your network, and Happy Community Manager Appreciation Day.

The 2013 Community Manager Report Infographic

Community Manager Report 2013

 

Check out last year’s infographic and compare. And the year before here.

What stats would you like us to explore more in the white paper?

Tell me in the comments.

Social Fresh EAST 2014 is July 16-18 in Orlando. Featured speakers: Spotify, Yahoo, Logitech, Dunkin Donuts, PGA Tour, JetBlue >> Reserve your ticket now.

Post Author

CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...

  • http://viktorsblog.com/ Viktor Nagornyy

    Great infographic, but it’s missing footnotes on where data came from. Once people start posting it on their blogs, nobody will know it came from your own 1000 surveys. Just an FYI.

  • http://socialfreshacademy.com/ Jason Keath

    Great catch. Adding now, should be updated any second.

  • http://twitter.com/PHClapp Patrick Hayes-Clapp

    You spelled Portland wrong in the infographic. Just an FYI.

  • http://www.facebook.com/alexandre.mouravskiy Alexandre Mouravskiy

    Clicking on the info-graphic leads to a bad link (“http://socialfresh.com/community-manager-report-2013/http/socialfresh.com/community-manager-report-2013″). Just an FYI.

  • http://socialfreshacademy.com/ Jason Keath

    Well thanks. Fixed.

  • http://socialfreshacademy.com/ Jason Keath

    Artistic license? In all seriousness. Thanks for the correction. Fixing as I type.

  • tianakai

    First time here I believe!

    Who doesn’t love infographics. I see the age increase here as well. Now that companies understand that they are entrusting their whole (virtual) brand to someone they need to understand that the person has experience, works well on his/her feet, is clever and is an engaging writer, etc.

    I am assuming that this reflects one person only managing one ‘community’? In the land of start ups I see so many of us managing more than one.

  • http://socialfreshacademy.com/ Jason Keath

    Thanks for stopping by.

    I would not assume that, no. Many CMs are managing multiple communities/platforms. And many communities have a team managing of some sort. It is more often than not, a more complicated picture than 1 CM to 1 community.

  • tianakai

    OK, makes sense!
    I would expect large companies to have also more than 1 CM. I guess the average price is just an average … also you stated that the salary can go up to 6 figures, so it’s all relative to what they manage.

    The great news is that it seems like an easier job to pitch than a few years ago. People are ‘getting’ how useful blogs and Twitter and FB can be for them, which is great for CMs!
    Thanks Jason!

  • Ross Quintana

    Nice post, I hope people learn to get it done in less than 40hrs a week. That is the glory of tools.

  • http://www.postplanner.com/ Scott Ayres

    Great infographic. Super simple to read and look at. Plus the info is valuable. Glad to see more businesses hiring Community Managers.

  • http://socialfreshacademy.com/ Jason Keath

    Thanks for the great feedback Scott. Glad it was valuable.

  • http://socialfreshacademy.com/ Jason Keath

    Here here.

  • Andy Perez

    Social media is 24/7, which calls for a community manager to always be “on”. That’s how a community manager’s role exceeds 40hrs per week. Leaving the office is by no means leaving work.

  • http://twitter.com/AdamBritten Adam Britten

    Just re-reading this informative report, but wanted to say that next year it’d be really interesting to include salary figures based on age/experience.

  • http://socialfreshacademy.com/ Jason Keath

    We have that data!

  • matthias4332

    Where is it?!

  • Catherine Jones

    Glad to see this information! Is there a 2014 edition in the works?