Schedule | Networking Events | Tickets | Sponsors
August 16th at the University Hilton, A One Day Social Media Conference for Marketers
Social Fresh Charlotte is focused on bringing social media insights to marketers and focusing on business results.
This is not a conference for bloggers or social media consultants or startups. This is a conference where EVERYONE can learn how to leverage social media for business bottom lines. The content is focused on case studies and drilled down topic discussions.
Got Questions? Get in touch with us.
Social Fresh LLC, 1205 S Tryon St. #1446, Charlotte, NC 28203
704-350-5033 – info@socialfresh.com
Thank you @SummerJoy
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Speakers and Schedule
| Time | Session Topics | Speakers |
| 8:00 | Checkin Begins | University Hilton – Charlotte, NC |
| 9:00 | INTRODUCTION: Inspire and create – Your blueprint for the day. An introduction to Social Fresh and the goals of the event.
30 Minutes |
 Jason Keath (@jakrose) Social Fresh Founder |
| 9:30 | Building social media across multiple departments – Bert has worked with many departments through the Newell Rubbermaid family to help transition social media from an online marketing tool into a company wide platform. Join him as he discusses the challenges and successes Newell Rubbermaid has experienced through this process.
50 Minutes |
 Bert Dumars (@Bwdumars) Newell Rubbermaid Vice President E-Business & Interactive Marketing |
| 9:30 | PANEL: Your Social Media Toolset, Leveraging Monitoring and Management Systems for Successful Strategy – The strategy behind using social media monitoring and management tools. From free to enterprise level solutions, all the tools in the world are worthless without the right strategy behind the execution. Join this all star panel to discuss the challenges we all face when bringing new online tools into the social media conversation life cycle.
Moderator: 50 Minutes |
Justin Kistner (@justinkistner) of Webtrends Mike Lewis (@bostonmike) of Awareness Inc. Adam Covati (@covati) of Argyle Social Media Rick Burnes (@rickburnes) of Hubspot Inbound Marketing |
| 10:20 | 15 Minute Break | |
| 10:35 | Integrating social media without adding headcount – Deciding who should own social media in your organization now and in the future directly contributes to how a brand will adapt to this new medium. It is important to write social media policies your employees will actually read and implement a strategy that scales within the resources provided. Often times that reality is one with few resources.
50 Minutes |
 David B Thomas (@davidbthomas) Sas Social Media Manager |
| 10:35 | PANEL: Social media for customer service – It is becoming more and more common for brands to turn to platforms such as Twitter, Facebook, and online forums not as a marketing opportunity first, but as a service opportunity. Each company faces specific scale, platform, and response challenges with this task. Join us as these service brands share their successes and chalenges in turning to social networking platforms to augment their customer service efforts.
Moderator: 50 Minutes |
Shawn McPike (@shawnmcpike) of AT&T Kevin Cole (@bofa_help) of Bank of America Sean Doherty (@SRDoherty) of Sprint Diana Plazas (@dianap) of Doubletree Hotels |
| 11:25 | 30 Minute Break | |
| 11:55 | Lessons from H&R Block’s Online Community – Of all the channels H&R Block has invested time in when it comes to social media, their online community site has reaped some of the more positive engagement. A big lesson was focusing on the 1-on-1 conversations the community helped generate and how they helped H&R Block’s marketing as a whole.
50 Minutes
|
 Zena Weist (@zenaweist) H&R Block Director, Social Media
|
| 11:55 | PANEL: Web video for marketing – From video contests to video blogging to interviews to the ultimate viral hit, moving pictures are becoming a bigger and bigger piece of getting your marketing message to be shared among customers. We have brought together video experts from all levels of this growing marketing channel.
Moderator: 50 Minutes |
Jill Hanner (@JillHanner) of Youtube fame Paul McClay (@paulmcclay) of Definition 6, creators of the Happiness Machine Wayne Sutton (@waynesutton) of Our Hashtag Jonathan Kay (@GrasshopperBuzz) of Grasshopper, creators of New Dork |
| 12:45 | DEMO LUNCH – Join us in the speaker room for a few product demos that could help you manage your company or clients’ social media marketing.
60 Minutes |
Boxed lunches provided for all paid attendees. |
| 1:45 | KEYNOTE – The real-time revolution – New blueprints for doing business at the speed of now.
Our keynote is a special treat this year with Amber Naslund presenting for the first time in Charlotte. She is one of the highest rated speakers in Social Fresh history. And she has just recently combined forces with Jay Baer on a no nonsense social media book by Wiley Publishing. 60 Minutes |
 Amber Naslund (@ambercadabra) Radian6 Director of Community |
| 2:45 | 15 Minute Break | |
| 3:00 | Being there before the sale – It is the oldest of sales and marketing stand bys. Form a relationship before the customer before trying to sell them something. The reality of social media tools allows a new level of relationship building for companies large and small, B2B and B2C. Join Greg Cangialosi as he discusses how he has used relationship building and community support to steadily build the email service provider Blue Sky Factory into a successful and social brand.
50 Minutes |
 Greg Cangialosi (@gregcangialosi) Blue Sky Factory CEO |
| 3:00 | PANEL: Social agencies, a new model – As all agencies creep into the social media realm, the challenges associated with this evolution are becoming a large pain point for everyone from the smallest digital shop to the giant public relations agencies. From pitching new business, to building products, to managing campaigns, join this panel of successful agency professionals to discuss our industry’s new best practices.
Moderator: 50 Minutes |
Steve Parker (@levelwing) of Levelwing James Andrews (@keyinfluencer) of Be Everywhere Ted Shelton (@tshelton) of Open-First |
| 3:50 | 30 Minute Break | |
| 4:20 | Community engagement foundations – Focusing on bringing true engagement to build a community within your marketing strategy. How does a brand put the community first? What are the best practices for kick starting a community? How do you sustain?
50 Minutes |
 Ted Shelton (@tshelton) Open-First CEO |
| 4:20 | PANEL: Managing social media with limited resources – Implementing social media can often cost more money and time than the most educated company is prepared for. The most common solution to this is arming a company’s social media employees with fewer resources than most of us would like. What are some tips for improving this situation? What tools help produce a more efficient social implementation? How does one navigate the politics of it all?
Moderator: 50 Minutes |
Lisa Hoffmann (@lisahoffmann) of Duke Energy Brian Dresher (@bdresher) of USA Today Chris Moody (@cnmoody) of Bandwidth.com/Phonebooth.com Jennifer Ecclestone (@jenecclestone) of General Motors
|
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Come Early and Stay Late
It is an all day conference with a networking happy hour on Sunday night at 8pm and an reception on Monday night directly after the event. If you want to go in knowing a few folks, have some great conversations, and you like to learn and network socially, these events are can’t miss.
Thank you @cnmoody
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Tickets
Procrastinators Warning: There are only 350 tickets available. Last year, Social Fresh Charlotte sold out one month before the event, so buy your ticket early.
General Registration (until August 14) – $397
We look forward to seeing you there!
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Sponsors
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Media Sponsors
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