by DJ Waldow on 2010.09.02
In July of 2009, I started as the Director of Community at Blue Sky Factory, an email service provider. Over the past 13+ months, I’ve come to realize that it’s not enough to just be there.
Of course, it’s important to listen, engage, connect, and build relationships. Yes, it’s critical that you have a product or [...]
by Tom Webster on 2010.08.23
A couple of weeks ago I wrote about how to vet the deluge of social media surveys and studies you encounter every day for accuracy, representativeness and credibility. You now know the difference between saying “35% of Americans” and “35% of respondents to this survey.”
You also know the latter is almost always what you are [...]
by Katie Morse on 2010.08.20
Twitter can be daunting for the uninitiated. Especially for brands jumping into Twitter for the first time.
How do you handle jumping into the conversation without seeming like the new kid on the block?
How do you even find people to talk to?
There’s often a lot of factors that go into maintaining an engaging and “good” Twitter [...]
by Brandon Uttley on 2010.08.19
Fair warning, none of the solutions below are complete answers to this issue. They are workarounds. Let’s hope Facebook is listening and bakes in this functionality in the future.
The Challenge
If you are the administrator of a Facebook page (a.k.a., a business profile), you may have experienced the frustration in not being able to write Wall [...]
by David Wells on 2010.08.18
This is all about optimizing your self hosted wordpress blog. If you are still blogging on blogger, tumblr, posterous, wordpress.com or any other blogging platform, you might not have the same customization options and may want to consider getting some wordpress lovin’.
You have written an awesome post that you know is going to knock em’ [...]
by Gia Lyons on 2010.08.13
This website has been making the social Web rounds lately. If one were to put each randomly created sentence on slides, one could probably charge for consulting services.
Hint: refresh the web page to get a new piece of advice.
And then a few days ago, my friend @sarahkayhoffman of Nike Human Race social media [...]
by Jason Keath on 2010.08.02
As Foursquare is adopted as a marketing channel for more and more businesses, we are looking closer at how exactly companies are using the service. One of the newer features of Foursquare that any business will have access to is the Foursquare Dashboard, a collection of venue checkin analytics. In order to access the Foursquare [...]
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by Lea Marino on 2010.07.26
On day four at my new job at Bizzy I was given a challenge – throw an invite-only influencer launch party in 12 days.
Ready. Set. Go!
The challenge wasn’t throwing the party, but rather getting the key influencers there.
When most people don’t know who you are or don’t know anything about your company, how do you [...]
by Katie Morse on 2010.07.23
I think most organizations have identified and trained the employees that show a great ability to “pick up this social media stuff” by now. They’ve either kept them in their current role but shifted priorities or created an entirely new role for them, capitalizing on the fact that they “get it”. Great!
But what happens when [...]
by Jessica Murray on 2010.07.22
How the Groupon Business Model Works
Groupon offers daily deals to users for such things as, gym memberships, salon services, tourist activities or products do not become active discounts until a minimum number of groupons are sold. This “collective buying power,” that Groupon created gives customers products or services as extreme discounts and the business [...]
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