Coca-Cola Strikes With Another Happiness Machine Viral Video

This time in the UK. And they got red velvet cupcakes instead of pizza. But pretty much the same, smiles and all, as the original video. The machine even got a group hug from the college kids to say thank you.
One useful point from the original video (and we suspect is true for the follow [...]

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Conan O’Brien Hearts Social Media

When Conan O’Brien left NBC, the split was well-publicized: Jay Leno suddenly wanted his spot back on The Tonight Show, and Gen-X hero O’Brien was shown the door by NBC brass. Almost immediately, the Social Media echo chamber went into pro-Conan mode, birthing the #TeamCoco hashtag and some great iconic images.
For a while, O’Brien was [...]

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7 Inbound Marketing Lessons From Hubspot’s Website Grader

By now most savvy inbound marketers know that high quality content can turn a website into a magnet for potential customers. Blogging, video, webinars — do these things well, and your future customers will find you.
Here’s what many inbound marketers forget: A great free web application can also be a giant magnet for customers.
At HubSpot [...]

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Bringing Marketing on Foursquare Into Focus

Foursquare is getting a lot of attention these days, not just because of their meteoric growth, but also for being at the forefront of enabling businesses to market and promote with their location-based service. The promise of marketing with Foursquare is that it “will empower you to develop more engaging ongoing relationships with [your] customers” [...]

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4 Companies That Are Testing Products Through Social Media

Using volunteers to test your product or service before it hits the market or to help bring it to market is not a groundbreaking idea. We see movie trailers, taste testing, and free samples as consistent part of business and marketing.
The difference with social media is the ability to gather your market research on a [...]

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Minor League Baseball Uses Groupon to Compete with St. Louis Cardinals

St. Louis loves baseball. That’s no lie. On any given game day, you can expect sold-out crowds to file through the turnstiles at Busch Stadium. Baseball is as much a part of St. Louis as our beer culture (which, by the way, is still going quite strong).
The Gateway Grizzlies are an independent Frontier League baseball [...]

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Omni Hotels Wants to Wow You with Twitter Outreach

Omni Hotels has a presence online but each individual location has a key individual who handles guests specifically at that hotel.  Kelly Burnett is the rockstar who manages the presence of Omni Orlando and I was lucky to grab an interview with her.  It was this tweet that caught my attention and got me asking, [...]

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