by Justin Kistner on 2010.08.06
Earlier this week, Nielsen released their latest report on where U.S. Internet users are spending their time online. Social media dominated all other categories at more than twice the time spent on the next closest category. It occurred to me after reading that report that social media is not where marketers spend most of their [...]
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by Jason Keath on 2010.07.15
Brands love bloggers.
Most brands and agencies, however, are bad at reaching out to them.
Influencers call many platforms home (Twitter, Facebook, Myspace, Blogs) and come in the form of many scales. Smaller online audiences of influence can be 100 to 10,000 strong. Larger audiences from Twitter and Youtube super users are in the millions.
It is not [...]
by Jason Keath on 2010.07.14
From the first national Foursquare special to bringing 1 million people into their stores via social media in one day to being named the most engaged brand on the web, Starbucks has been leading in social media for some time now.
It is important to understand that Starbucks, as a brand with over 17,000 locations and [...]
by Jason Keath on 2010.07.13
My good friend Wayne Sutton is a massive fan of the new Old Spice commercials. For a good portion of time, he ended every sentence with “on a horse, backwards.”
I love the commercials too. They are remarkable and very sharable. And of course making sure they are on Youtube was a smart move by Old [...]
by Stephen Bolen on 2010.07.12
Privacy, as Mark Zuckerberg famously quipped, “is dead.” Social Fresh blogger Matt Ridings wrote a great piece here – In Defense of Facebook? A Response – that details some of the concerns with the world’s most popular social network.
But what if it’s not the social network, but rather the mobile hardware/software that’s allowing you to [...]
by Jason Keath on 2010.07.08
Another national chain has hopped onto the Foursquare band wagon with a national special.
But instead of just $1 off, you get something for free. And instead of having to be mayor, you just have to check in. And instead of coffee for one, you get chips and salsa for everyone.
And the smartest part of the [...]
by Jason Keath on 2010.07.01
Wheat Thins has launched a new video based social media campaign called “The Crunch is Calling,” centered around a youtube channel. It documents their mobile team (complete with branded vehicles and forklift) as they bestow large amounts of crackers to unsuspecting fans.
One of the first surprised fans, Tabitha Hancock, sent a Twitter message out that [...]
by Jason Keath on 2010.06.25
“Today the partnership between Facebook and PayPal on Facebook Credits and ads has been expanded from a small segment of Facebook advertisers to cover all advertisers on the social network. Now, any advertiser can use PayPal to pay for ads through Facebook’s online advertising tool. As we discussed back in February, this strategic partnership is [...]
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by Jason Keath on 2010.06.14
“We’re super psyched about the new ‘Add to foursquare’ button that The Wall Street Journal is rolling out today! Now, when you’re reading a restaurant review or other cultural coverage on WSJ.com, you’ll be able to click a button to add the venue(s) mentioned in the article to your foursquare to-do list, along with a tip [...]
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by Jason Keath on 2010.06.04
“KFC is preparing to launch a new global tag line for its products in TV and print, and it’s preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17.
To enter, fans must sign up to “like” KFC’s Facebook page, fan the [...]
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