Behind the Curtain of Old Spice’s Viral Video Mega Hit
At 9am EST last Tuesday, July 13th Old Spice kicked off what has easily been the biggest short term social media successes to date. And probably the manliest too.
We sat down with Dean McBeth (@evilspinmeister), Digital Strategist at Wieden + Kennedy, to do a video interview and talk about some of the marketing and business [...]









