Behind the Curtain of Old Spice’s Viral Video Mega Hit

At 9am EST last Tuesday, July 13th Old Spice kicked off what has easily been the biggest short term social media successes to date. And probably the manliest too.
We sat down with Dean McBeth (@evilspinmeister), Digital Strategist at Wieden + Kennedy, to do a video interview and talk about some of the marketing and business [...]

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Truly Bizarre @BPglobalPR Interview [video]

From a conference session that can best be described as truly bizarre, today at TWTRCON NYC, BP Terry of the fake Twitter account @BPglobalPR showed up to speak and be interviewed.
Terry was in full disguise, ski mask, glasses, nose, mustache, wig, and top hat, Terry spoke in full character as the official BP Global Public [...]

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Nashville Technology with Dave Delaney of Griffin

Dave Delaney of Griffin Technology talked with us about the Nashville Technology and Social Media communities, his role at Griffin Technology as Social Media Coordinator, and gave us some details about a Griffin organized VW Bus cross country road trip to the Consumer Electronics Show. Find out more at CESbound.com.
Griffin is a sponsor of Social [...]

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The State of Social Media in Country Music

Ben Bennett of the Country Music Association and speaker at Social Fresh Nashville discusses the state of social media use within Country Music as a whole. Some standouts include Taylor Swift, the Zac Brown Band, and Rascal Flatts.

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Social Media is Not Necessary, by @SoFresh Nashville Speaker DJ Waldow

DJ Waldow will be joining us in Nashville to talk about community building. He recently had a unique experience with a collision repair shop that uses no traditional marketing, much less any social media. Below is the video he got at the shop of the owner. Read the full post here. A great little case [...]

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Ruby Tuesday Interview by Jason Falls

Two Social Fresh Nashville speakers, one video. Excellent interview by Jason Falls of Gavin Baker, Director of Social Media at Ruby Tuesday. Gavin is helping build a “fresher” Ruby Tuesday by building their Social Media presence while the brand transitions through some company wide changes. Amongst the challenges Gaven and Ruby Tuesday face in developing [...]

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Drifting Creatives Interview

“Martin & Gavin just graduated from Texas A&M University. We are creative problem solvers, aka designers. One problem we are trying to solve is joblessness. What are we doing about it? We are taking our design skills to the road. Too many small towns don’t have access to smart design. We know we aren’t a [...]

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