Are Brands Prepared for Social Shopping?

Utility frequently drives initial adoption and ultimate usage of new digital and social tools.  Take Facebook for example, my mom started to use Facebook so she could easily see pictures of my daughter.  I don’t upload the photos, but also because of utility, I post them automatically as I use the location based service Whrrl. [...]

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The Social Shopping Revolution Has Begun

Social Networking Syncs with Customer Purchases
Blippy enables opted in users to share their online and offline purchases with followers by syncing their e-commerce accounts like iTunes, Netflix, Zappos, as well as, with your debit and credit card accounts.
Mashable reported last month that Blippy’s user base has grown and “…users are sending data on $1.5 [...]

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