by John Rogers on 2010.07.16
Missing Connections
Perhaps the one thing that really stranded Neal Page (Steve Martin) and Del Griffith (John Candy) wasn’t their miserable luck, but a simple lack of technology. If Planes, Trains, and Automobiles were remade today, I have to think the main antagonist would be the absence of internet or cell signal.
We [...]
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by John Rogers on 2010.06.24
One of the great promises of Social Media is the ushering in of Web 3.0 or the semantic web. The basic premise is that the web knows you and therefore serves up relevant information… before you even ask or query for it (er, Google it.)
For early examples, see recommendation engines on sites like Amazon, Netflix, [...]
by John Rogers on 2010.06.17
Been There, Done That
For those of us over the age of ten, you might remember a time before Facebook photo albums, tweets, et al. Heck there was even a time before the internet reached the masses. We’ll call this time, B.N. (Before Netscape)
It was a dark and primitive age, but believe [...]
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by John Rogers on 2010.05.28
It only takes one. One negative interaction with just one customer and you can quickly find your brand or company playing the starring role in the next YouTube sensation. A role you sadly will not enjoy.
People are tweeting, blogging, and yes even creating videos documenting their interactions with companies and brands. Airlines [...]
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