by Justin Kistner on 2010.08.31
For the last two years, social media has been the #1 online activity for US online adults and the fastest growing too. Brands have taken notice and have begun to turn their marketing investments toward the space. But, what’s in it for the consumer?
Let’s start by addressing the consumer concerns around social media marketing.
Social Spam
Naturally, [...]
by Justin Kistner on 2010.07.27
Social media has been a rats nest of publishing tools. If you’re an individual, dealing with the problem is a matter of choosing the channels you like and ignoring the rest. If you’re a marketer, you have no choice but to fish where the fish are, which means publishing via many different UIs. It’s a [...]
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by Justin Kistner on 2010.07.21
Facebook just announced that they passed the 500 million user mark this morning. Half a billion is a huge milestone. Sure, it’s not the most users for any service in the world. Skype is just ahead of Facebook with over 560 million users. And, yes Facebook doesn’t have the most visitors of any website [...]
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by Justin Kistner on 2010.06.30
In 2004 I attended PubCon, a search engine optimization (SEO) conference put on by Webmaster World. At one of the first general sessions of the show, a guy held up a small blue pill and shared how he made millions selling them by cloaking a perfectly optimized page. Cloaking is an SEO technique that [...]
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by Justin Kistner on 2010.06.22
LinkedIn has long been the place where job seekers go to network. People with jobs usually don’t go to LinkedIn much. There’s not much there to do. So, when people ask me what our strategy is for approaching the “professional” social network, my response has been it’s HR’s territory. Maybe support cares to follow discussions [...]
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by Justin Kistner on 2010.06.15
I’ve done this search dozens of times since December and have shared it in slides many times since. It’s a search that compares the world wide search volume on Google for new media, web 2.0, and social media. What the above graph shows is that we’re at an inflection point in the language we use [...]
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by Justin Kistner on 2010.06.02
If you’re a marketer, Facebook’s Like Button represents a big opportunity. Adding the Like Button to your website(s) can help you earn media exposure, drive traffic, and earn consumer validation for your brand.
When a user clicks on the Like Button, a few things happen beyond affinity being established: your page is added to their [...]
by Justin Kistner on 2010.05.26
Platform marketing is concerned with marketing on platforms such as Facebook, YouTube, and Twitter. The ecosystem, tactics, and considerations are different on platforms because of technological constraints, platform culture, and the currently hot issue: privacy.
Interestingly, my first post on platform marketing comes on the 3 year anniversary of the Facebook platform. As Facebook is embroiled [...]
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