Facebook Places for Business – Getting Started

On August 18th, Facebook launched “Facebook Places: Who. What. When. And now where.”
So, now what?  Here’s some easy steps on how to set up your company Facebook Place, claim it and what it means for marketing.
Claiming Your Business
Your business may already be listed on Facebook Places. To search for your “place” use either the Facebook [...]

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The 6 Reasons Why People Use Foursquare

Foursquare continues to grow in registered users and daily check-ins, even as the location based services industry becomes increasingly crowded.
There is more and more focus being put on whether Foursquare can become mainstream. If Foursquare’s growth does continue, and it does break out of the early adopter crowd into a more mainstream audience, it will [...]

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11 Questions to Ask Before Using Location-Based Services to Market Your Business

Location-based marketing (LBM) is here and it has been here for a long while, way before Yelp, Loopt and Foursquare. But now with the recent popularity in location-based mobile applications like Foursquare, TriOut (disclosure, I am a partner), Loopt Star and Gowalla, more brands and agencies are trying to take advantages of these services to [...]

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Bringing Marketing on Foursquare Into Focus

Foursquare is getting a lot of attention these days, not just because of their meteoric growth, but also for being at the forefront of enabling businesses to market and promote with their location-based service. The promise of marketing with Foursquare is that it “will empower you to develop more engaging ongoing relationships with [your] customers” [...]

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21 Unique Location Examples from Foursquare, Gowalla, Whrrl, and MyTown

Location based social networks are  the current darling of social media. Foursquare is leading the way with what seems like a new Fourtune 500 endorsement each week. It is unclear where all these tools will lead us. Foursquare, Gowalla, Whrrl, and even MyTown are getting a lot of attention and a lot of businesses, big [...]

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