by Kristy Bolsinger on 2010.08.24
I get asked a lot about where I go to keep up to date and learn about SEO and social. So I thought I would turn this into a blog post and share with everyone.
Keeping up with the flow of information in the online marketing world can be rather daunting. Downright impossible if you haven’t [...]
by Kristy Bolsinger on 2010.08.13
The ability to conduct a thorough and meaningful social media audit is an invaluable weapon in a good marketing arsenal. Whether you’re a consultant getting started with a new client, or an in-house SMM (Social Media Marketer – so I don’t have to type that out every time) looking to improve your current efforts – [...]
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by Kristy Bolsinger on 2010.08.04
There is a mythical creature that lives in the deep dark caverns of the internet. It’s the ‘actual’ social media professional. This creature works all hours of the day responding to tweets, writing blog posts, researching new opportunities and moderating forums.
Social Media Professionals are easy to identify
Social Media Professionals have their heads down most of [...]
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by Kristy Bolsinger on 2010.07.27
Not all that long ago Seattle’s Social Media Club held their June event and invited Christopher Burgess to speak. Christopher is a security expert and is very knowledgeable on its impact to the online world especially in regards to social media.
You can read the recap of the social media security event later but now I [...]
by Kristy Bolsinger on 2010.07.19
Most of the projects I work on when I am doing consulting involve rather small teams. And by small “team” I usually mean 1 person. In these mini-teams each player really wears multiple hats. The hats can be anything from community manager, writer, strategist, analyst, etc etc.
This can leave the entire “team” stretched rather thin. [...]
by Kristy Bolsinger on 2010.07.08
It’s okay to go for variety when you’re picking out your outfit. It’s okay to go for variety when you’re deciding what to make for dinner. It’s okay to go for variety in your dating life.
In a lot of places variety makes sense, it’s smart even.
Branding is different.
In order to create one solid image throughout [...]
by Kristy Bolsinger on 2010.06.28
Customer service is getting a lot of attention in social media. For good reason. There’s a lot to be said for providing quality customer service on platforms like Twitter, Facebook and others. At this point it’s practically a necessity.
Providing quality customer service in the social space can take a great deal of time and if [...]
by Kristy Bolsinger on 2010.06.23
Contests in social media can effectively increase the number of inbound links to your site (and profiles) as well as generate buzz and exposure for your brand. You can increase the size of your email database. You can source content and ideas through contests. Contests can help build excitement around your brand. Contests can increase [...]
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by Kristy Bolsinger on 2010.06.14
So you’ve got a blog for your business. That’s a great and vital step towards a healthy and integrated social media strategy.
If you haven’t developed a corporate blogging policy yet you are in danger of unravelling all of the progress you have made thus far. There are many reasons to do this but I’ve outlined a [...]
by Kristy Bolsinger on 2010.06.03
Do you manage social media for your business? Are you part of a team that manages this? Okay. If you’re already handling your company’s social media then some of this may be duplicative. But you’ll notice I put it in a nice outlined format so you can skip the parts you already know. Smarty pants.
Recently [...]
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