by Justin Kistner on 2010.08.31
For the last two years, social media has been the #1 online activity for US online adults and the fastest growing too. Brands have taken notice and have begun to turn their marketing investments toward the space. But, what’s in it for the consumer?
Let’s start by addressing the consumer concerns around social media marketing.
Social Spam
Naturally, [...]
by Jessica Murray on 2010.08.25
On August 18th, Facebook launched “Facebook Places: Who. What. When. And now where.”
So, now what? Here’s some easy steps on how to set up your company Facebook Place, claim it and what it means for marketing.
Claiming Your Business
Your business may already be listed on Facebook Places. To search for your “place” use either the Facebook [...]
by Kristy Bolsinger on 2010.08.24
I get asked a lot about where I go to keep up to date and learn about SEO and social. So I thought I would turn this into a blog post and share with everyone.
Keeping up with the flow of information in the online marketing world can be rather daunting. Downright impossible if you haven’t [...]
by David Horne on 2010.08.14
Have you ever left a conference feeling like it was a waste of time? Here are a five things that will help you get the most out of Social Fresh and every conference you attend.
1. Set A Goal
I have noticed every time I show up at a conference without a goal I don’t get a [...]
by Kristy Bolsinger on 2010.08.13
The ability to conduct a thorough and meaningful social media audit is an invaluable weapon in a good marketing arsenal. Whether you’re a consultant getting started with a new client, or an in-house SMM (Social Media Marketer – so I don’t have to type that out every time) looking to improve your current efforts – [...]
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by Matt Ridings on 2010.08.12
I recently did an unscientific test where I attempted to contact many different hotels on Twitter, from privately held resorts, to casino hotels, to the major chains. The casino hotels, for fairly obvious reasons, were actually pretty responsive.
The rest however?
I received one response from one hotel, 24 hours later, that’s it. I [...]
by Kristy Bolsinger on 2010.08.04
There is a mythical creature that lives in the deep dark caverns of the internet. It’s the ‘actual’ social media professional. This creature works all hours of the day responding to tweets, writing blog posts, researching new opportunities and moderating forums.
Social Media Professionals are easy to identify
Social Media Professionals have their heads down most of [...]
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by Jason Keath on 2010.07.29
Foursquare continues to grow in registered users and daily check-ins, even as the location based services industry becomes increasingly crowded.
There is more and more focus being put on whether Foursquare can become mainstream. If Foursquare’s growth does continue, and it does break out of the early adopter crowd into a more mainstream audience, it will [...]
by Matt Ridings on 2010.07.28
Last week we saw iPad users everywhere (at least those using social media anyway) go gaga over a new app called Flipboard.
For the first time in a very long time I heard myself call something a “game changer”.
It was a viral hit from the word go, and I certainly wasn’t immune. David Armano and I [...]
by Justin Kistner on 2010.07.27
Social media has been a rats nest of publishing tools. If you’re an individual, dealing with the problem is a matter of choosing the channels you like and ignoring the rest. If you’re a marketer, you have no choice but to fish where the fish are, which means publishing via many different UIs. It’s a [...]
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