21 Blog Footer Examples That Mean Business

by Jason Keath on Oct 31, 2011

As a designer, I love seeing artistic and creative footer designs on a blog. You never really expect it. And the surprise of seeing something carefully designed below the main content of a site is just a cool exclmation point for a good site.

As a business owner, I now look for calls to action in the footer. Did they make a clear value offer? Did they make it easy for me to click through to convert?

Geeky? Yes.

But this is the business side of a good blog. When someone makes it to the footer of your blog they want something to click down there. They want to convert. They have likely consumed a decent amount of your content. At a minimum they are in explore mode, trying to figure you out.

Nobody makes it all the way to your footer without some interest about your blog or business. It is a buyer’s behavior. Use it.

The Footer Is A Place Of Rest For Blog Visitors

Here is some more good news… There is nothing below the footer.

So when they get to the very bottom of your blog, they either scroll back up, close the page, OR… they focus on something interesting enough to hold their attention. Give them something interesting. Give them something to click.

Ok, ok. Clearly I have convinced you and you have already started drafting an email to your agency/creative department/nephew who designs things for you.

So what should your footer look like?

Well, we scoured the web and put together the below examples from blogs that include different types of calls to action. Look through these examples and see where your eyes go, ask yourself if you are tempted to click.

(in no particular order)

1. Light CMS

LightCMS has a great design to their footer. Very simple, especially for including so many links, but they clearly emphasize and separate their CTA in it’s own bar. They want you to try their software and emphasize that it is free 3 seperate times. Great setup, great button, strong CTA overall.

2. Compendium

As a blogging platform, Compendium offers an email opt-in for blogging tips as the clear focus of their footer. Simple, to the point, and relevant.

3. Social Fresh

Yes yes, shameless self-promotion. But it is nice right? We have two CTAs in the footer, our big green email subscribe option and then an opportunity to click through to Social Fresh Academy, our online social media training community.

4. Social Triggers

Derek Halpern has two places for you to focus in his fotter design, an about section and an email opt-in. The photo draws the viewers eye, the email opt-in form closes the deal.

5. SEOmoz

SEOmoz has a lot of site map info in their footer, but the clear CVI (center of visual impact) is their “Try It Now For Free” trial offer of their software. In addition their “products and tools” column of links is next in line, offering more info on what they sell.

6. Life Tree Creative

Very nice email opt-in form here. Plenty of space, well designed, stands out. But also, they give a clear value and a clear ask by describing what emails the subscriber will receive.

7. Forty Seven Media

Even a clear visual queue to contact your company is more than what most sites include in the footer. If someone makes it to your footer, many times they might just be looking for a way to get in touch. This large “Contact Us” button makes that action much easier.

8. Ttthings.com

Here is a nice product feature. They are selling a poster from a design competition they held and have a nice clear button to send visitors to their store.

9. PSDFAN

I found this one pretty clever. That big green button on PSDFAN’s footer is a link to order website hosting at a discount from their hosting provider. This is an affiliate link for them, so they make some money from each of these conversions. But they are also giving their visitors a nice discount and supporting a parter. Well done.

10.Viget Engage

Another nice contact us button here from Viget. They give a little “about us” text and ask “how may we help you?” followed by their contact button. Simple, but useful and a clear opportunity for visitors to convert.

11. Greenlabel.com

This organic clothing company has a nice “about us” feature. They have a photo of the site owners down to their dog and then a section on walking the talk. Bullets about how they stick to their company’s values. Their CTAs include a column of shopping links and a stand alone Facebook page link. I love that they are letting visitors know Facebook is where to get updates on sales and coupons. I would only suggest they make this Facebook CTA much bigger if they truly are trying to drive more fans to their page.

12. Campaign Monitor

At the very bottom of Campaign Monitor’s footer is a nice simple email opt-in CTA and clear links to their Twitter and Facebook accounts. My one issue here is that 80% of their footer includes links to read more articles. I suspect the email form is what they really want people to see, and it gets a bit lost in this layout. Still, I noticed it, so others will too.

13. WPbeginner

I really like the clean design of the footer here. The two middle columns are both aimed at getting their visitors more involved with the site, asking them to write for the site or make a suggestion.

14. Social Mouths

Clean, to the point, and great contrasting buttons. About section with a link for more, an email opt-in with a good value offer, and a primer for contacting the company to hire them.

15. Kitfolio

 

If you really just want people to get in touch, why not make it easier by putting the contact form in the footer itself. Every time someone has to click to get to the next step, you lose a lot of people. This makes it dead simple. and of course, this is pretty well designed too. Draws a lot of attention to the form.

16. Branded07

 

Another great contact form here. Simple and small, but easy to find and use.

17. Compassion International

It seems like Compassion is always doing things right. They have a great email opt-in to subscribe to their blog posts in the footer, as well as an RSS icon for those who want content in Google Reader.

18. Dachis Group

Simple, understated, and to the point. This email opt-in feels a bit lonely, but it gets the job done.

19. Get Satisfaction

 

There is a lot going on here, but a clear email opt-in is still the focus. I think the social and other links could be a little smaller or even separated from the email and give an even better result.

20. KissMetrics

 

The KissMetrics footer has changed quite a bit since the last time I saw it. They has a few different calls to action and now they have one. Get in touch and try our product. It is clean, clear, focused and acts as one big button to send you to their lead gen form.

21. Playstation

 

Playstation wants you to have the most up to date software on your console. Beyond site links these are the only two buttons in their footer, they are emphasizing it because it is important to the company. And because their visitors are often looking for these resources.

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Have you seen any blog footers that got you to take action? Tell us in the comments.

Post Author

CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker and industry analyst. He consults with corporations and agencies on social media strategy, building community, and influencer...

  • http://softduit.com brettbum

    loved how the Branded Things and tttthings did a great job of exemplifying graphic design skills in their footers, especially since that is a core competency that they pitch.  :)

  • http://twitter.com/andreacook andreacook

    Very motivating – and inspiring. Adding “add a footer” on my “To Do” list today. 

    Love the collection along with the images. (‘specially loving the stock photo of the shoe – cute!)

    - Andrea

  • http://askaaronlee.com Aaron Lee

    Oh wow, 

    Never though of all this before. Just bookmarked this. Thanks for sharing as always Jason. 

  • http://www.sociallysorted.com.au Donna Moritz

    Great article Jason – just saved it - footers are not something that are often talked about with regards to being great real estate or a fantastic place to have a CTA – when it makes perfect sense, as you say, with them being the jumping off point for the reader to make their next move!  I love that you have highlighted this in a very visual way! 

  • http://www.natashavincent.com Anonymous

    Ah, the annual impetus to update footers (heck, you have to change the year so why not the design, too?)

    Great bunch of picks here, Jason!

  • http://twitter.com/daliburgado Dali Burgado

    Really great stuff here, Jason.  My favorites are #4 Social Triggers and #13 WPbeginner. 

    There is something about the simplicity and the photo that makes me want to enter my email address there.  Not cluttered and a clear CTA.

    For WPbeginner, it seems that they’ve intelligently put their top call to actions – write a tutorial and suggestions – right in the center.  The blog’s focus is on providing content for WP Beginner’s, so they are making sure they never run out of content by adding those two CTAs in the footer!

    Stumbled ;)

    Dali

  • http://investinsocial.com Jason Keath

    Haha. Yes. Have to always stay on our game. Thanks Natasha.

  • http://investinsocial.com Jason Keath

    Thanks Dali. Two great examples and simple is what I love too. We are actually planning to simplify ours a bit as well. 

    Thanks for the Stumble. Do you think we should add a SU button to our posts?

  • http://investinsocial.com Jason Keath

    Thanks Aaron. Appreciate that. 

  • http://investinsocial.com Jason Keath

    Thanks Donna. I thought it deserved making people think a little.

  • http://investinsocial.com Jason Keath

    Yeah. I thought that was a cool example. Thinking about adding a “fresh monster” to the Social Fresh footer. To give it a little more design

  • http://investinsocial.com Jason Keath

    Thanks Andrea. Let us know how your new footer turns out. Glad you like all the images. I was proud of the shoe image as well. Glad you noticed.

  • http://twitter.com/frankcdale Frank Dale

    Thanks for putting us on your list!  We always appreciate a good blog CTA at Compendium.  I look forward to your next post.

  • http://www.simplicityadmins.com/ Sarah Santacroce

    Thanks for this Jason, will have to implement immediately. I use WP. Any hints on where I would add this to my posts ? Much appreciate your help !

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  • http://twitter.com/betterbloggingw Shamelle

    What I see common in most of the above examples are the clear call to action, the blend in colors and importantly, the simplicity.
    got a few ideas for to try out on my blog. Added to the long list of todo I have to do. Will get around to it eventually he he..

  • Clearlycrystal

    I enjoyed the blog. I do need some help on my pages, but I’m still learning and this helped. I do understand the importance of keeping people on my page and giving them the place I want them to go at the end.

  • http://ineeddiscipline.com/go/indkindle/ Dean Saliba

    This

  • http://ineeddiscipline.com/go/indkindle/ Dean Saliba

    Oops, I was too eager to reply. :)

    This post has given me an urge to go and give my footer a bit of an edit. Some of them were really nice. :)

  • Nancy Rose Schilli

    Thanks for understanding another important piece of the site. Great examples that clearly display the need.

  • http://www.premierdesignwebsites.com Theresa Wagar

    Never quite thought of it this way, Jason.  Thanks for sharing your info on footers.  The examples made a huge difference.  I’m saving this to use for future reference.

    Theresa 8-)

  • http://techniciablog.blogspot.com/ rahul

    shameless self-promotion yet nice now i want to implement Social Fresh into my blog!

  • http://techniciablog.blogspot.com/2011/09/windows-8-developer-preview-now.html rahul

    I want some free alternatives for blogger can you suggest one?

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  • Joanna Merson

    Great collection of a very often overlooked part of a blog/site, Jason.

    I really like what Danny Brown has done with his:

    http://dannybrown.me

    It’s a great mix of art and call-to-action (where to find him and buy his book). One of the best footers I’ve seen.

    Thanks again for the collection.