Originally published at SocialMediaB2B.com

“Kipp Bodnar and Jeff Cohen will be speaking at the upcoming Social Fresh conference in Charlotte, North Carolina on August 24. Even though the conference is now sold out, we wanted to give you a heads up about this panel on Social Media B2B moderated by Kipp and featuring Jeff, along with Nathan Gilliatt of Social Target and David Thomas of SAS. See our interview with David in two parts (Part 1, Part 2) to learn more social media practices at SAS.

We will discuss social media in a business to business environment by looking at best practices and real world examples. Even though many b2b companies question the use of social media, we will address the principles of engagement and the importance of two-way conversation for any business. And finally, we will expand the notion that social media is just for marketing, and discuss other examples of its use in other functional areas.

Social Fresh brings together social media thought leaders to discuss how to make the social web work for real business. Social networking and online word-of-mouth tools are getting faster and providing more access to the customer every day. To remain competitive, every company needs to discover how to make social media work for their bottom line. And to keep business communicators on the edge of what’s next, leading web application developers will comment on where they see social media and big business moving in the coming years.

If you are coming to Social Fresh, make sure you find us. We would enjoy hearing about your experiences of social media in B2B. Even though the conference is sold out, go to Social Fresh.com for all the ways to follow the content from this event on August 24.”