Vice President of Strategy for Edison Research, sole provider of U.S. National Election exit polling data for all major news networks. Principal author, "Twitter Usage In America," "The Social Habit," and "The Podcast Consumer Revealed" research reports, and co-author of the Edison Research/Arbitron Internet and Multimedia Research Series. Pyrrhonist. Media Tracker. Innumeracy Stomper. Exit Pollster. Frequent Flier. Dad. For more, check out my "About" page here.
Website: http://www.edisonresearch.com Blog: http://www.brandsavant.com
by Tom Webster on 2010.08.23
A couple of weeks ago I wrote about how to vet the deluge of social media surveys and studies you encounter every day for accuracy, representativeness and credibility. You now know the difference between saying “35% of Americans” and “35% of respondents to this survey.”
You also know the latter is almost always what you are [...]
by Tom Webster on 2010.07.30
I’m going to make a bet: at some point today, you ran across some new study, survey or research report about social media. If you spent any time browsing your feeds, grazing tweets or even just reading Mashable, you probably couldn’t avoid it. To say we are bombarded with research about social media is an [...]
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by Tom Webster on 2010.06.30
Recently I’ve had a number of my traditional media clients ask me for advice about integrating Facebook’s “Like” button into their site. Their most common questions are good ones: What is the difference between “Like” and “Share?” How do I explain this difference to visitors? In the end, which would I rather a visitor to [...]
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