As CEO for MSR Consulting, Matt has the privilege to consult for a variety of progressive organizations ranging from name brand enterprises to nascent startups while leveraging his background as a creative problem solver and strategic thinker. Matt has over 15 years of management level experience in the digital sector with the majority of that time spent consulting in interactive marketing, venture capital, and strategic technology solutions.
Website: http://www.msrconsultants.com Blog: http://techguerilla.com
by Matt Ridings on 2010.08.12
I recently did an unscientific test where I attempted to contact many different hotels on Twitter, from privately held resorts, to casino hotels, to the major chains. The casino hotels, for fairly obvious reasons, were actually pretty responsive.
The rest however?
I received one response from one hotel, 24 hours later, that’s it. I [...]
by Matt Ridings on 2010.07.28
Last week we saw iPad users everywhere (at least those using social media anyway) go gaga over a new app called Flipboard.
For the first time in a very long time I heard myself call something a “game changer”.
It was a viral hit from the word go, and I certainly wasn’t immune. David Armano and I [...]
by Matt Ridings on 2010.07.21
It’s a simple question, what makes something “social”? We group a lot of things into the social bucket these days. Yelp, YouTube, Facebook, Twitter, Blogs, FourSquare, you name it.
Yet the only thing these services truly have in common is the act of sharing. Sharing of status, sharing of content, sharing of location, sharing of opinion, [...]
by Matt Ridings on 2010.07.07
Who knew my last column on influence would be as timely as it was? The discussion of influence this week has reached a fever pitch on twitter and the blogosphere, predominantly triggered by a project Fast Company kicked off. The details of that project aren’t really critical to understanding this article, suffice it to say [...]
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by Matt Ridings on 2010.07.05
I spend a lot of time thinking about influence and how the internet, particularly the “social internet”, has dramatically changed the way we approach the marketplace of ideas. I’ve been focusing lately on Alpha Influencers, essentially those core influencers that lie at the heart of most influencer pools.
These are the influencers who have a large, diverse [...]
by Matt Ridings on 2010.06.08
Being involved in the social media consulting circles I tend to see more than my fair share of what these people post and tweet. One disturbing trend that I have been seeing lately is a complete lack of disclosure taking place.
While this used to be a very gray area when it came to blogging, twitter, [...]
by Matt Ridings on 2010.05.24
A couple of months ago I began writing a simple blog post about the volume of client confusion I was personally seeing during my workshops on social media. This “simple” blog expanded to a workshop at the time, but the issue is big enough to open a public conversation on the topic.
Dazed And Confused
The confusion [...]
by Matt Ridings on 2010.05.18
Ben Parr, an all around good guy, who also happens to be co-editor over at Mashable, recently wrote an article entitled “In Defense Of Facebook“. He takes the stance that we should not be blaming Facebook for breaching our privacy expectations because that is our own responsibility, not Facebook’s. His primary point is this:
“The central [...]
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