Jason Keath is the founder of Social Fresh, a social media conference company. He speaks on social media at businesses and marketing events. He also consults with corporations and agencies on building social media capabilities and outreach to influencers.
Website: http://socialfresh.com Blog: http://jasonkeath.com
by Jason Keath on 2010.09.08
This time in the UK. And they got red velvet cupcakes instead of pizza. But pretty much the same, smiles and all, as the original video. The machine even got a group hug from the college kids to say thank you.
One useful point from the original video (and we suspect is true for the follow [...]
by Jason Keath on 2010.09.01
Chatroulette is your friendly video gateway to the underbelly of the internet. Nudity, narcissism, and marketing. What’s not to like? For the uninitiated, Chatroulette.com is a video chat service that matches your video with a complete stranger. When the site got global attention back in March they became one of the most visited sites on [...]
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by Jason Keath on 2010.08.24
Quality interview here with Gary Vaynerchuk (@garyvee) of Wine Libray TV by the Viddler crew. There are 2 cool things happening in this video you should take note of.
Vaynerchuk knows how to make video work for a business. And not as an occasional investment in viral videos or internal training videos, but as a major [...]
by Jason Keath on 2010.08.02
As Foursquare is adopted as a marketing channel for more and more businesses, we are looking closer at how exactly companies are using the service. One of the newer features of Foursquare that any business will have access to is the Foursquare Dashboard, a collection of venue checkin analytics. In order to access the Foursquare [...]
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by Jason Keath on 2010.07.29
Foursquare continues to grow in registered users and daily check-ins, even as the location based services industry becomes increasingly crowded.
There is more and more focus being put on whether Foursquare can become mainstream. If Foursquare’s growth does continue, and it does break out of the early adopter crowd into a more mainstream audience, it will [...]
by Jason Keath on 2010.07.21
At 9am EST last Tuesday, July 13th Old Spice kicked off what has easily been the biggest short term social media successes to date. And probably the manliest too.
We sat down with Dean McBeth (@evilspinmeister), Digital Strategist at Wieden + Kennedy, to do a video interview and talk about some of the marketing and business [...]
by Jason Keath on 2010.07.15
Brands love bloggers.
Most brands and agencies, however, are bad at reaching out to them.
Influencers call many platforms home (Twitter, Facebook, Myspace, Blogs) and come in the form of many scales. Smaller online audiences of influence can be 100 to 10,000 strong. Larger audiences from Twitter and Youtube super users are in the millions.
It is not [...]
by Jason Keath on 2010.07.14
From the first national Foursquare special to bringing 1 million people into their stores via social media in one day to being named the most engaged brand on the web, Starbucks has been leading in social media for some time now.
It is important to understand that Starbucks, as a brand with over 17,000 locations and [...]
by Jason Keath on 2010.07.13
My good friend Wayne Sutton is a massive fan of the new Old Spice commercials. For a good portion of time, he ended every sentence with “on a horse, backwards.”
I love the commercials too. They are remarkable and very sharable. And of course making sure they are on Youtube was a smart move by Old [...]
by Jason Keath on 2010.07.08
Another national chain has hopped onto the Foursquare band wagon with a national special.
But instead of just $1 off, you get something for free. And instead of having to be mayor, you just have to check in. And instead of coffee for one, you get chips and salsa for everyone.
And the smartest part of the [...]
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