How To Hire A Web Developer Or Designer

Have you ever landed on a website and known right away not to trust its content, just because of how clumsy or antiquated the design was? We all have.
On the other hand, have you ever landed on a website and been amazed with how sharp it looked and how easy it was to use? It [...]

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Coca-Cola Strikes With Another Happiness Machine Viral Video

This time in the UK. And they got red velvet cupcakes instead of pizza. But pretty much the same, smiles and all, as the original video. The machine even got a group hug from the college kids to say thank you.
One useful point from the original video (and we suspect is true for the follow [...]

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5 Ways Monitoring Can Help Your Business

Deciding to start using social media monitoring, or even just researching it, can easily uncover a large, confusing landscape. It is best to start simple. What can it really do for your business? Let’s begin by outlining where you should be looking first.
For most companies, the journey starts in the marketing department and then ventures [...]

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Ping: Apple’s Newest Cash Cow

Apple recently unveiled Ping, the computer giant’s first official foray into the world of social music networking.
Unlike other social networks, Ping plays within the iTunes ecosystem, allowing users to “follow” artists for updates, exclusive content, tour dates, etc. And “follow” friends to see their iTunes activity.
That last part, the following friends, keep an eye on [...]

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The 3 Truths of Good Community Managers

In July of 2009, I started as the Director of Community at Blue Sky Factory, an email service provider. Over the past 13+ months, I’ve come to realize that it’s not enough to just be there.
Of course, it’s important to listen, engage, connect, and build relationships. Yes, it’s critical that you have a product or [...]

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9 Top Chatroulette Marketing Examples

Chatroulette is your friendly video gateway to the underbelly of the internet. Nudity, narcissism, and marketing. What’s not to like? For the uninitiated, Chatroulette.com is a video chat service that matches your video with a complete stranger. When the site got global attention back in March they became one of the most visited sites on [...]

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Social Media is Good For Consumers and Here is Why

For the last two years, social media has been the #1 online activity for US online adults and the fastest growing too. Brands have taken notice and have begun to turn their marketing investments toward the space. But, what’s in it for the consumer?
Let’s start by addressing the consumer concerns around social media marketing.
Social Spam
Naturally, [...]

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Conan O’Brien Hearts Social Media

When Conan O’Brien left NBC, the split was well-publicized: Jay Leno suddenly wanted his spot back on The Tonight Show, and Gen-X hero O’Brien was shown the door by NBC brass. Almost immediately, the Social Media echo chamber went into pro-Conan mode, birthing the #TeamCoco hashtag and some great iconic images.
For a while, O’Brien was [...]

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Facebook Places for Business – Getting Started

On August 18th, Facebook launched “Facebook Places: Who. What. When. And now where.”
So, now what?  Here’s some easy steps on how to set up your company Facebook Place, claim it and what it means for marketing.
Claiming Your Business
Your business may already be listed on Facebook Places. To search for your “place” use either the Facebook [...]

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Video Builds Business – A Gary Vaynerchuk Interview

Quality interview here with Gary Vaynerchuk (@garyvee) of Wine Libray TV by the Viddler crew. There are 2 cool things happening in this video you should take note of.
Vaynerchuk knows how to make video work for a business. And not as an occasional investment in viral videos or internal training videos, but as a major [...]

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