Facebook has been consistently improving their post publisher. This year alone they have added promoted posts and scheduled posts as options for organic Facebook content. Now Facebook is testing a few more bells and whistles. Facebook page admins can currently target...
Originally published in the Human Business Works Newsletter. Subscribe here. Earlier this month, I wrote a post about Audience, Access, and Advertising on my blog. I pointed out that the first two, Audience and Access, were two dials on...
Originally published on SocialCommerceToday.com Two years ago, a Facebook-centric marketing app for running social media promotions, Wildfire, launched Groupon-style group deals for Facebook, allowing retailers to offer group-discounts on Facebook when fans club together and buy together. W hotels...
There are not many institutions, much less sporting events, that rival the global reach and passion of the Olympic games. And where there are big giant events, that gather more attention than Martha Stewart at a...
Chick-fil-a has become a social media lighting rod this past week after several public anti-gay marriage statements have emerged from their President and other company representatives. The conservative brand places a lot of value on their...
A little over 6 months ago, I had to deliver some fairly bad social media news to our readers. It was a personal struggle I needed to come clean with. Only because I knew it could help...
Pssst, wanna know a secret? "Black hat" techniques for using social media are thriving, much to the chagrin of many social media purists. It was inevitable for this to happen. For years, the concept of black hat...
The internet is a double-edged sword. Just as corporations are free to use social media to create communities around their brand, consumers are free to create communities to bring those brands down. This past week, Canadian...
