Originally published on Social Commerce Today Trendy shoe brand Skechers will soon launch a rewards loyalty program to incentivize customers to write reviews in exchange for points, which can then be redeemed as discounts on future purchases. This new initiative, set...
Facebook Timeline rolls out to all pages this week. We already put together some great Facebook Timeline cover examples from early adopter brands. But, beyond the cover, a big part of the change is a new...
Or at least the first one to make a Youtube video about it. The campaign is labeled, "the first Pinterest campaign in the world." A bit of a stretch, since we have seen plenty of marketers...
Coca-Cola is known for being one of the first and more innovative social media brands out there. And while they are not on Instagram yet, Coca-Cola Spain looks like it might launch an Instagram inspired app...
Social Fresh partner, Argyle Social, spoke at Social Fresh EAST about the merge of social media and ecommerce. They have put in a great amount of research, on how the top ecommerce websites are using...
Originally published on TheCommunityManager.com A lot of business experts will tell your company to "engage" people and "build community", but what does that actually mean? It's important, when hearing advice like this to ask "why?" and "to...
Call them champions, customers, partners, influencers. Social media generates an ever-growing lists of contacts. A long list of contacts is both a gift and a burden, that any good communicator possesses. These lists have to be organized, if we...
"When comparing search marketing vs. social media, search is more effective for some online objectives while social is the hands-down choice for others. For example, lead generation is better achieved through the high-visibility, low-cost methods of...
