Facebook pages got Timeline today. And many brands have already set up their cover images as a major branding opportunity. Here are a few quick examples of the ones we have already seen this morning. Keep in mind,...
RELATED: 10 Awesome Examples of Facebook Brand Timelines The new Facebook pages should all have an option for you to preview, tour, and learn more about the Facebook page timeline option that has been rumored since...
I recently reported on a new initiative called Corporate Representatives for Ethical Wikipedia Engagement (CREWE), a group of PR professionals trying to sort out a better arrangement with Wikipedia. And I've been trying to figure out...
You’ve likely seen an example of it before. Companies like Unilever and GE are starting to explore blogging and media creation. Examples include Red Bull’s The Art of Flight, an entire blog like Degree Men’s The Adrenalist,...
Build it and they will come just does not fly on the web. You have to work to get people there and then make them very comfortable so they will stay. Using SEO tactics to drive...
Like moth drawn to a Martha Stewart decorative candle, brands are flocking to Pinterest. Whether you think they should or not doesn't really matter. The newly viral image sharing social network is hot and users are addicted. Brands...
One constant through the many evolutions of Internet platforms is the fickleness of human beings. Especially when asked to make quick decisions. Successful products have been driven by the combination of: The “right” feature set Clarity in purpose And most...
There are two main types of ads on Facebook, premium and marketplace. Marketplace ads are the self service ads that most businesses create on the site. Premium ads are a product that Facebook has to run...
