Are Social Ads A Game Changer?
Real estate agent Jim Olenbush awoke one morning in 2010, opened his local newspaper, the Austin Statesman, and read a story about the drug violence in Mexico. The story indicated that affluent Mexican families were...
January 2012 Archive
Get Ready For the Live, 4 Hour Coca-Cola Super Bowl Commercial
Of the 100 million people watching the Super Bowl on February 5th, it is estimated that 60% will be watching with second screens. Meaning the majority of people watching the game will be Facebooking, Tweeting, and...
Why Internal Social Networks Usually Fail
Originally published at Social Business News by Adi Gaskell Despite internal social networks gaining in popularity, few of them can be regarded as successes. That is at least the finding of a new report by Information Week. ...
It's Time To Stop Ignoring LinkedIn Company Pages
By Harry Hoover of My Creative Team LinkedIn Marketing seems to be an afterthought among the other high profile social networks like Facebook, Twitter and Google+. But there are some good reasons that your company should set up –...
The 12 Keys To Successful Gamification (Part 1)
By now you’ve probably heard of gamification and seen a few gamification examples of it around. You may even be considering gamification for your own website or app. While there are many ways to go about gamification,...
PUMA Adds Instagram and Tumblr To The Blogger Outreach Mix
To what lengths will a brand go in order to be “cool”? After traveling to Abu Dhabi with PUMA, I’d say the answer is farther than you’d think. I checked in to the Sheraton Hotel in Abu...
5 Facts You Didn't Know About Facebook EdgeRank
Facebook EdgeRank is the sum of each Edge’s Affinity x Weight x Time Decay. An Edge can range from Creating a Post to Sharing a Post. As an object within Facebook receives interactions it becomes more...
Facebook Users Spend 27% Of Their Time In The Newsfeed
Buddy Media released some great data today focused on how social media can influence consumer behavior. The research was put together in concert with Comscore and focuses on Facebook. There were some great insights in the...
