3 Ways To Harness Social Media For Longer Buying Cycles
Like many of who have been in the industry for a few years, my disdain for catchphrases and clichés has grown to a breaking point. To be honest, if I have to hear the phrase “content...
December 2011 Archive
Location Based Marketing: 2011 Retrospective
Originally posted here on 12/29/11. For anyone that follows the location-based services space, there is no doubt that it has been a big year. With several key acquisitions (Whrrl, WHERE and Gowalla), transitions (Facebook), going-out-of-businesses (Bizzy)...
Google Plus vs. Facebook – Where things stand
Following the launch of Google+, many social media marketers have started to compare and contrast the benefits of the new social media platform for brand marketing activity with the benefits of Facebook. Facebook has long been...
Start Integrating Your SEO and Social, A Blueprint
It wasn't long ago that my focus was aimed entirely on search engine optimization, but in the last few years that view has shifted to include social media and how it works in combination with...
4 Cornerstones For Long Term Social Media Success (In Cincinnati)
Long term success in any business endeavor, social media or otherwise, requires a good foundation. We can talk tactics like listening, post frequency & timing, and tools all day long, but first let's look at what makes for a...
Internet TV, Does Louis CK Signal The Next Evolution?
If you hadn’t heard, Louis C.K. (comedian) has done something very unique as an entertainer. He’s taken the game of selling his product (in this case a comedy special) into his own hands. Who is Louis...
Gain 20,000 Facebook Fans In 3 Months
Last summer, I had the pleasure of working on a social media campaign for Shasta Soda with a sister agency, MIO, that used Facebook Ads to help grow brand fans by 20,000 in just three...
Wow, I had no clue SOPA was such a bad idea...
Editor's Note: Thank you Aaron Swartz Working in the digital world, it's hard to miss seeing the SOPA drama. Tweets, blog posts, news articles, petitions... It's everywhere. But the articles about SOPA are pretty jargon-heavy, even...
