December 2011 Archive

location-2012

Location Based Marketing: 2011 Retrospective

Originally posted here on 12/29/11. For anyone that follows the location-based services space, there is no doubt that it has been a big year. With several key acquisitions (Whrrl, WHERE and Gowalla), transitions (Facebook), going-out-of-businesses (Bizzy)...

facebook-google

Google Plus vs. Facebook – Where things stand

Following the launch of Google+, many social media marketers have started to compare and contrast the benefits of the new social media platform for brand marketing activity with the benefits of Facebook. Facebook has long been...

Facebook Search

Gain 20,000 Facebook Fans In 3 Months

Last summer, I had the pleasure of working on a social media campaign for Shasta Soda with a sister agency, MIO, that used Facebook Ads to help grow brand fans by 20,000 in just three...

SOPA Mess

Wow, I had no clue SOPA was such a bad idea...

Editor’s Note: Thank you Aaron Swartz Working in the digital world, it’s hard to miss seeing the SOPA drama. Tweets, blog posts, news articles, petitions… It’s everywhere. But the articles about SOPA are pretty jargon-heavy, even...

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