by Justin Kistner on 2010.06.30
In 2004 I attended PubCon, a search engine optimization (SEO) conference put on by Webmaster World. At one of the first general sessions of the show, a guy held up a small blue pill and shared how he made millions selling them by cloaking a perfectly optimized page. Cloaking is an SEO technique that [...]
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by David Wells on 2010.06.30
Having a Facebook fan page to drive traffic and user engagement is a no brainer for most businesses today.
But, does your Facebook fan page suck? The answer is probably yes.
But hey it’s not your fault! You just weren’t aware of all the super cool stuff you could do with your Facebook fan page.
By adding in [...]
by Tom Webster on 2010.06.30
Recently I’ve had a number of my traditional media clients ask me for advice about integrating Facebook’s “Like” button into their site. Their most common questions are good ones: What is the difference between “Like” and “Share?” How do I explain this difference to visitors? In the end, which would I rather a visitor to [...]
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by John Andrews on 2010.06.29
Utility frequently drives initial adoption and ultimate usage of new digital and social tools. Take Facebook for example, my mom started to use Facebook so she could easily see pictures of my daughter. I don’t upload the photos, but also because of utility, I post them automatically as I use the location based service Whrrl. [...]
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by Kristy Bolsinger on 2010.06.28
Customer service is getting a lot of attention in social media. For good reason. There’s a lot to be said for providing quality customer service on platforms like Twitter, Facebook and others. At this point it’s practically a necessity.
Providing quality customer service in the social space can take a great deal of time and if [...]
by Jason Keath on 2010.06.25
“Today the partnership between Facebook and PayPal on Facebook Credits and ads has been expanded from a small segment of Facebook advertisers to cover all advertisers on the social network. Now, any advertiser can use PayPal to pay for ads through Facebook’s online advertising tool. As we discussed back in February, this strategic partnership is [...]
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by John Rogers on 2010.06.24
One of the great promises of Social Media is the ushering in of Web 3.0 or the semantic web. The basic premise is that the web knows you and therefore serves up relevant information… before you even ask or query for it (er, Google it.)
For early examples, see recommendation engines on sites like Amazon, Netflix, [...]
by Kristy Bolsinger on 2010.06.23
Contests in social media can effectively increase the number of inbound links to your site (and profiles) as well as generate buzz and exposure for your brand. You can increase the size of your email database. You can source content and ideas through contests. Contests can help build excitement around your brand. Contests can increase [...]
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by Justin Kistner on 2010.06.22
LinkedIn has long been the place where job seekers go to network. People with jobs usually don’t go to LinkedIn much. There’s not much there to do. So, when people ask me what our strategy is for approaching the “professional” social network, my response has been it’s HR’s territory. Maybe support cares to follow discussions [...]
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by Wayne Sutton on 2010.06.22
Location-based marketing (LBM) is here and it has been here for a long while, way before Yelp, Loopt and Foursquare. But now with the recent popularity in location-based mobile applications like Foursquare, TriOut (disclosure, I am a partner), Loopt Star and Gowalla, more brands and agencies are trying to take advantages of these services to [...]
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