Look out Google: Facebook and Twitter turn up the heat on search
In 2004 I attended PubCon, a search engine optimization (SEO) conference put on by Webmaster World. At one of the first general sessions of the show, a guy held up a small blue pill...
June 2010 Archive
10 Ways to Make Your Facebook Page Not Suck
Having a Facebook fan page to drive traffic and user engagement is a no brainer for most businesses today. But, does your Facebook fan page suck? The answer is probably yes. But hey it's not your fault!...
Why Facebook's "Like" Button Is A Gateway Drug
Recently I've had a number of my traditional media clients ask me for advice about integrating Facebook's "Like" button into their site. Their most common questions are good ones: What is the difference between "Like"...
Are Brands Prepared for Social Shopping?
Utility frequently drives initial adoption and ultimate usage of new digital and social tools. Take Facebook for example, my mom started to use Facebook so she could easily see pictures of my daughter. I don’t...
GET OFF MY WALL!: Improving On-Site Customer Service
Customer service is getting a lot of attention in social media. For good reason. There's a lot to be said for providing quality customer service on platforms like Twitter, Facebook and others. At this point...
Facebook Marketing Expands Paypal and Local Business Focus
"Today the partnership between Facebook and PayPal on Facebook Credits and ads has been expanded from a small segment of Facebook advertisers to cover all advertisers on the social network. Now, any advertiser can use...
My Friends Tell Me Where To Go
One of the great promises of Social Media is the ushering in of Web 3.0 or the semantic web. The basic premise is that the web knows you and therefore serves up relevant information… before...
How To Win At Contest Marketing Without Ruining Your Life
Contests in social media can effectively increase the number of inbound links to your site (and profiles) as well as generate buzz and exposure for your brand. You can increase the size of your email...
