by John Rogers on 2010.05.28
It only takes one. One negative interaction with just one customer and you can quickly find your brand or company playing the starring role in the next YouTube sensation. A role you sadly will not enjoy.
People are tweeting, blogging, and yes even creating videos documenting their interactions with companies and brands. Airlines [...]
by Corey Creed on 2010.05.27
Does your business need a Social Media Policy or a Social Media Plan?
This question may not concern you if you are a freelancer or only have 1 or 2 employees. You may just do what you want with social media. (The consequences are typically far less than for a larger company.)
But the larger the business, [...]
by Justin Kistner on 2010.05.26
Platform marketing is concerned with marketing on platforms such as Facebook, YouTube, and Twitter. The ecosystem, tactics, and considerations are different on platforms because of technological constraints, platform culture, and the currently hot issue: privacy.
Interestingly, my first post on platform marketing comes on the 3 year anniversary of the Facebook platform. As Facebook is embroiled [...]
by Jason Keath on 2010.05.26
The BBC iPlayer (think Hulu in the UK) has made their site more connected and more social. They have started asking user’s for their Facebook, Twitter, and Microsoft Live profiles (Update: perhaps too aggressively). Their goal is to make the experience of watching TV and listing to radio on the iPlayer a more connected one [...]
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by David Wells on 2010.05.25
Content creation is digital marketing. It will build your business. It creates exposure. And most importantly, it makes Google like you.
Content creation companies can build credibility and trust at a lower cost than ever before. Social media has broken down these walls.
It sounds simple right? Create a blog and Youtube channel and you are ready to [...]
by Matt Ridings on 2010.05.24
A couple of months ago I began writing a simple blog post about the volume of client confusion I was personally seeing during my workshops on social media. This “simple” blog expanded to a workshop at the time, but the issue is big enough to open a public conversation on the topic.
Dazed And Confused
The confusion [...]
by Stephen Bolen on 2010.05.21
St. Louis loves baseball. That’s no lie. On any given game day, you can expect sold-out crowds to file through the turnstiles at Busch Stadium. Baseball is as much a part of St. Louis as our beer culture (which, by the way, is still going quite strong).
The Gateway Grizzlies are an independent Frontier League baseball [...]
by Jason Keath on 2010.05.21
Originally posted on Mashable
Free tools make planning events easier than ever. From the first stages of planning through post event followup, there are tools for every detail. The following list offers a taste of some of the best resources out there. You can think of it as a toolkit for planning events of all shapes [...]
by Summer Boone on 2010.05.20
Omni Hotels has a presence online but each individual location has a key individual who handles guests specifically at that hotel. Kelly Burnett is the rockstar who manages the presence of Omni Orlando and I was lucky to grab an interview with her. It was this tweet that caught my attention and got me asking, [...]
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by Jason Keath on 2010.05.19
Brands are jumping on the social competition bandwagon. From national Foursquare mayor specials to multi social network loyalty programs
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