Tweeting the Friendly (And Unfriendly) Skies
It only takes one. One negative interaction with just one customer and you can quickly find your brand or company playing the starring role in the next YouTube sensation. A role you sadly...
May 2010 Archive
Social Media Policy or Social Media Plan?
Does your business need a Social Media Policy or a Social Media Plan? This question may not concern you if you are a freelancer or only have 1 or 2 employees. You may just do what...
Driven by privacy concerns, double opt in will come to platform marketing
Platform marketing is concerned with marketing on platforms such as Facebook, YouTube, and Twitter. The ecosystem, tactics, and considerations are different on platforms because of technological constraints, platform culture, and the currently hot issue: privacy. Interestingly,...
BBC iPlayer Ups Their Social Game
The BBC iPlayer (think Hulu in the UK) has made their site more connected and more social. They have started asking user's for their Facebook, Twitter, and Microsoft Live profiles (Update: perhaps too aggressively). Their...
5 Steps You Need to Stop Avoiding in the Content Creation Game
Content creation is digital marketing. It will build your business. It creates exposure. And most importantly, it makes Google like you. Content creation companies can build credibility and trust at a lower cost than ever before. Social...
Social Media Creates Dazed and Confused Marketers
A couple of months ago I began writing a simple blog post about the volume of client confusion I was personally seeing during my workshops on social media. This “simple” blog expanded to a workshop...
Minor League Baseball Uses Groupon to Compete with St. Louis Cardinals
St. Louis loves baseball. That's no lie. On any given game day, you can expect sold-out crowds to file through the turnstiles at Busch Stadium. Baseball is as much a part of St. Louis as...
14 Free Social Media Event Planning Tools
Originally posted on Mashable Free tools make planning events easier than ever. From the first stages of planning through post event followup, there are tools for every detail. The following list offers a taste of some...
