New Instagram Stats: 90 Million Monthly Active Users

by Nick Cicero on Jan 17, 2013

Instagram announced new statistics about their users on the company press site today. The numbers, listed below, should come as no surprise to many. The photo-focused site has been rapidly growing over the past two years, and even more so in the last six months.

  • 90 million Monthly Active Users
  • 40 million Photos Per Day
  • 8500 Likes Per Second
  • 1000 Comments Per Second
At last update, their stats were as follows
  • 80 million+ Registered Users
  • 4 billion+ Photos Uploaded
  • 5 million+ Photos Per Day
  • 575 Likes Per Second
  • 81 Comments Per Second

The real news here is the amount of increased engagement on the network.

81 comments per second to 1000. That’s an increase of 1134% since they last reported.

575 Likes per second to 8500. That’s an increase of 1378% since they last reported.

Also worth noting is that this is the first time that Instagram has reported Monthly Active Users (MAUs) definitively, a trend that is happening across all the major social netowrk. Twitter and G+ JUST started reporting MAUs as well (with 200 Million and 135 Million Active Users respectively)

These statistics come at an interesting time for the social network. In December, proposed changes to the TOS sparked a social backlash by users and the release of photo filters from Flickr and Twitter have added serious pressure to the mobile-first social network .

Here are the major Social Networks Listed by Monthly Active Users (From Company Data).

  • Facebook: 1 Billion
  • Tumblr: 400 Million
  • Twitter: 200 Million
  • LinkedIn: 160 Million
  • Google+: 135 Million
  • Instagram: 90 Million
  • Foursquare: 8 Million

What do you think is in the future for Instagram? Let us know in the comments below.

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Post Author

Nick Cicero is the Director of Client Strategy at Expion, Editor for Social Fresh, and a Marketing Consultant with experience building social campaigns for Sony PlayStation, Winn-Dixie, Eminem, Teen Vogue and more. He’s a fan of playing trumpet,...

  • http://www.leadsandappointments.com/ Anika Davis

    Wow! the stats are too good to be true. This social networking site will be useful to those marketers who want to advertise their product and get connected with their business partners.

  • Ross Quintana

    I wouldn’t use Instagram, I deleted my accounts after they changed their terms of Service and then pulled a fast one on people who think they fixed it. I won’t support them as I support user privacy and user rights.

  • http://twitter.com/DeePooler Denise Pooler

    Thanks Nick, interesting stats, did they provide some demographics behind these stats?

  • Jef

    Where’s pinterest in your ranking?

  • http://www.facebook.com/tahir.godett Tahir Zahin Godett

    follow me on instagram by : tahir_godett

  • http://www.facebook.com/nfylke Nina Fylkegård

    Who’s got stats for Finland?