by Esteban Contreras on May 16, 2012
Editor's note: According to a report from the Wall Street Journal, General Motors is stopping all of their Facebook advertising. Their Facebook ad budget was $10 million a year, a big bankroll to say the least....
Click for more
by Amy Moczynski on May 16, 2012
We spend all this time and capital on social media. Creating wonderful content. Producing engaging campaigns. Responding to our communities and creating a groundswell of support. But what happens after sometimes can ruin it all. You might...
Click for more
by David King on May 16, 2012
Think about it. Wikipedia articles on a company get more views, shares and syndication than any company fact sheet. Wikipedia articles on executives are read more than their official bios and product pieces often see more consumer...
Click for more
by Lauren K. Gray on May 16, 2012
Twitter announced a new email delivery service called “Stories” where you can receive a weekly email digest delivered to your email inbox. The weekly summary will feature “the most relevant Tweets and stories shared by the...
Click for more
by Michael Brito on May 15, 2012
Originally published at SocialBusinessNews.com Last week, thinkJar and Sword Ciboodle released a whitepaper, We Are Social: The State of Social Customer Service, and in it identified the top 5 primary benefits of social customer service: Increased Customer...
Click for more
by Jason Keath on May 15, 2012
Originally published at SocialCommerceToday.com Omaha Steaks is bucking the trend toward Facebook store abandonment and has opened a store to offer fans access to exclusive merchandise, a move that is considered a no-brainer by company senior vice-president Todd Simon. “I think not...
Click for more
by Justin Mastrangelo on May 15, 2012
This isn’t a bunch of reasons how you can be more “green” at your next event. This is three ways you can eliminate paper using text messaging. These ideas will save you hassle, create better event, and...
Click for more
by The Community Manager on May 14, 2012
Originally published at TheCommunityManager.com Being a data analyst, I sometimes talk with organizations that struggle to use data. I see good research sit on a shelf because it's either overwhelming and businesses can't translate the numbers into...
Click for more
by Nick Cicero on May 14, 2012
Sound is magnificent, universal, and takes a variety of forms in our everyday lives. But when it comes to the social web, we tend to forget the wide spectrum of audio that exists outside of the...
Click for more
by Greg Schneider on May 14, 2012
According to Social Fresh’s recent 2012 Facebook advertising report, Facebook advertisers see an average CPC of $0.80 and average clickthrough rates of 0.041%. For a number of factors, we have experienced considerably better results at FanFeedr,...
Click for more